Businesses come
to us for a number
of reasons:
• The business needs to launch
or improve financially (more sales).
• Looks to sell a business and
wants to add systems or assets.
• Wants a better website, graphics,
videos, or high performance ads.
Patrons
Past and Present
We amplify basic
brands from basic -
to premium or luxe status levels.
This allows our Basic patrons to bring home the bacon and spend more time drinking & eating with their friends and family. We also transform our Premium patrons to Luxury brands when they are ready to create a long-lasting Legacy.
Statistics
Cultural Insights
Over 80% of consumers research online before buying — even for local purchases (Google calls this journey the Messy Middle).
80%
• See more…
35%
Businesses that integrate both physical and digital channels (“phygital”) outperform single channel businesses by over 35% in year-over year growth.
47-13-1
47% of all small business owners
are Generation X (45-60), 13% are
Millennials (31-45), and only 1% are
Generation Z (16-30).
Doing something exceptional allows our Basic patrons to bring home the bacon and spend more time drinking & eating with their friends and family. We transform basic brands to Premium brands right up to Luxury brands when clients/patrons are ready to create a lasting Legacy.
Seeing is believing.
What we do.
S O L U T I O N S
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Branding should do more than look good. Brands speak to the heart and not just the mind. Brands also convert visitors into clients.
We design corporate identities (logos) and execute modern, user-focused websites built for both desktop and mobile while using the optimal Google SEO practices.
Whether it is an eCommerce website, a restaurant or hotel booking system, or a corporate portfolio, we create websites that deliver real, tangible results.
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• Branding & Rebranding
• Visual Identity System
• Graphic & Digital Design
• Communications Strategy
• Market Research
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No fluff. No BS. Just finely crafted stories that connect the eyes, ears, feelings and minds that resonate deep within the heart of customers and clients.
Together, we carefully create the brands: voice*, tone*. blogs*, messages*, emails*, comments and social posts to create great Experiences. We create smart, SEO-friendly content (on websites) that pulls people in and keeps them wanting to come back for more.
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• Video & Film Production
• Content Creation (Social, Web, Email, etc.)
• Experiential Marketing
• Campaign Concepts
• OOH Murals
• The Story & Editorial
Take the Survey:
8grape.com/8g-survey
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Your Reach starts with what you have now. It can be a short or long list of people. Either a long or short list of people, social media or email can work.
The Activation is your reputation, identity plus + the performance you deliver. We help tailor every single brand detail and then they are suited into segments — via lifestyle, demographics, psychographics, and geo-graphics —so you’re not just remarkable anymore, but can become iconic.
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• Web Design & Development
• Media Buying & Placement
• Advertising (Geofencing, Retargeting)
• Traditional + Digital Advertising
• Ad Campaign Execution + Art
• Performance Strategy
Take the survey:
8grape.com/8g-survey
C A S E S
B E N E M O N T
BENEMONT:
Worksite Benefits B2B
-
This is a Worksite Benefits company.
We typed up 300 names for this B2B business and presented them to the Patron. They chose BENEMONT.(BENE is Italian for “good” and MONT means “mountains”.
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He has a slow down in business since COVID. Plus newer Steak Houses are opening up.
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We created the name BENEMONT (“good mountains”), the logo, signage, Corporate ID system, website, content media strategy and numerous ad campaigns.
When the owner was looking for
partnering brokers, when we created
The Perfect Murder campaign.
EMS First
Providing support to EMS.
-
EMS First (a 501c3)
Emergency Medical Services for SUICIDE prevention among paramedics & fire fighters in the US.
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Suicide is systemic and increasing among EMS workers and fire fighters in the US. EMS First was created to provide support and relieve for these workers in their times of need.
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8grape helped pull together the research and EMS First now provides AID, services and support, for suicide prevention among these forgotten civil servants partnering with .gov agencies, politicians and other non-profits in a national effort.
for our eyes only.
Recent Documents :
Compliments of the
House of 8grape
Steiny’s Pub
Creating solution for more sales.
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Local neighborhood bar.
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Let’s see if we can boost sales and have more customers come into the bar on Wednesday night.
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Let’s design a business card to let people know the type of humor you might expect at “Staten Island’s classiest dive bar.”
RESULTS: No more slow Wednesday nights.
We penned it: “Staten Island’s
Classiest Dive Bar.”
Ruddy & Dean
Danny Mills is, hands down, one of the best
bartenders to ever tend bar in all of NYC.
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Local and very reputable Steak House.
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He has a slow down in business since COVID. Plus newer Steak Houses are opening up.
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Let’s design a business card like we would a proper ad. Then, we left these cards on parked cars located in the lots a few block away.
RESULTS: No more slow weekday evenings .
Owner penned: “Raising the Steaks”
8grape is the official
Agency of Record of the
Staten Island Film Fest > siff.nyc.
T R U S T E D
Some Patrons spanning 30 years.
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First, we sought out an elevated greeting than the basic “hi," “Hello,” “Hey,” or “Namaste” to use in our day to day lives. We wanted something different, more meaningful that would be on-brand—something we could call our own.
We were delighted to learn that Hawaii had enacted a law known as the Aloha Spirit.*
In short, ‘Aloha Spirit’ is the coordination of mind and heart within each person. This means that we may treat others better than we treat ourselves: with deep honor, love, and respect.
Using the word, ‘Aloha’ instantly evokes an association to Hawaii (a paradise on earth) and reminds us of embracing both the values ascribed to the word itself while also being on an island vacation.
8grape Patrons resisted and teased at first then, have since grown to adopt the word into their own lives and culture.
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Entertaining wine.
There are said to be 10,000 grape varieties in the world. 80% of all the commercial wine we shop for or are served in restaurants is made from only 8 types of grape varieties.
For red wines the varieties are:
Cabernet Sauvignon, Merlot, Syrah or Shiraz, and Pinot Noir.
For white wines, we have:
Chardonnay, Sauvignon Blanc, Riesling, and Viognier.
Businesses are like wine (some age well, bottled, and deeply enjoyed). Others become bitter and tart like savory vinegar. Both instances are usually a matter of time.The juicing of any grape produces a clear liquid which always happens irrespective of the grape’s skin color.
For example, both Pinot Noir (a red) and Pinot Gris (a white) wines are from the same grape. One retains its skin and is fermented (the red). The other is not (the white).
For Red Wines:
Skins are deliberately left on, and the grapes are fermented. The red hue which emits from a red-skinned grape is a chemical called anthocyanin giving the wine a crimson or rich burgundy color.
For White Wines:
A grape is peeled, juiced and fermented.
As with all things a brand seeks to develop; intrinsic to its aesthetic, this new knowledge has compelled us to name the firm the House of 8grape.So, you now know.
The House of 8grape
Bob Hoskins, Breuk Iversen, John C. Maxwell
I N S I G H T
8great - A R T I C L E S
Available in print (upon request).
Published Work
Hard vs. Easy
Problem vs. Solution
Selling vs. Marketing
Mind vs. Head
Brand vs. Goods
Hide vs. Seek
What is vs. Isn’t.
Perception vs. Reality
Education.
Entertainment.
Excellence.
CONNECT…
Take a minute to connect.
