Marketing isn’t rocket science.

It’s brain surgery.

  • At every stage, every launch, every space bound trajectory obeys the laws of gravity. These laws that were written long before the first rockets appeared.

    Nothing about rocket science is guesswork. It is disciplined, sequential, and repeatable. The science is unforgiving, but it is knowable.

    Marketing gets treated like it belongs in the same category. It doesn’t. And it isn’t rocket science. Pretending it is only makes people freeze up, promises are broken and deadlines and missed..

    Marketing runs on human attention and human default patterns, which are far more forgiving and flexible than the laws of gravity.

    We respect the system which human decisions are made, when they are made, and who gets to win more business as a result.

    Private Pour

  • Economies, marketings and clients follow their brain’s : feelings, deep desires, trends, their sister’s opinion, and whatever they saw at 2am on their phone. 

    It’s a pretty predictable pattern.

    Most brands that struggle

    with marketing today seem to share the same symptoms : they’re writing at people, not for them.

    This isn’t a business

    problem per se. This is a communications

    problem. 

    We locate and fix this.

    And unlike actual surgery,
    you’ll be wide awake
    to see it all work.

    See the : Private Pour

They still compete on price.

How’s that working out?

We build brands

that are quietly worth remembering.

That is a business people talk about.

Patron List

There is only one Profile Agency.

House of 8grape

Enter the website

HERE

When you’re ready….

Winthrop Stimson Putnam and Roberts 2.png
Columbia University NYC
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Invitations, brochures, and printed material.
Worked with Kate and Andy Spade in the very beginning when she only did did bags in the Hamptons. kate spade was Incorporated in 1993, a year later. Most don't know exactly how odd it is that COACH owns kate spade today (under Tapestry). We used CO
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A long-lasting Music Studio that is over 25 years old. Did their current logo, old website, in-house custom murals, painting and on-site signage, business cards, etc...
Hired us for a B2C communications strategy to reengage their clients after Hurricane Sandy.
My best friend from high school became the COO of Lily Pond. We did their first and only capabilities brochure for the firm.
A classic Polish beer. They sponsored quite a few 11211 Magazine events (2000-2006) with the WARSAW club/venue in Greenpoint.
Williamsburg | Brooklyn 11211 NYC (Founded and ran the magazine for 6 years Disciplined Beauty of 5th Ave.).
Cross County Savings Bank
We redid their new media kit for BORO Magazine (hadn't been redone in 7 years).
Blue Roman - play to win - sports apparel
We did dozens of presentation boards (by hand) for Mr. Lauren during a brief, 6 month tenure. It was exacting and a job to do. Ralph is an epic fashion designer from the Bronx.
Worked directly under CMO developing concepts and handling all print production through a Fifth Ave. design firm (Disciplined Beauty).
Snapple
Did some video editing for a few of their videos for a YouTube Channel focused on cafe's and coffee (VonSense).
Staten Island Film Fest (2023) was handed over to SI-nyc and 8grape is their Agency of Record.
Tiger Beer - Designed, promoted and advertised Tiger Beer (famous during WWII) to the greater Williamsburg Community through the Brooklyn Rock Festival.
Workmens' Compensation software developed by Benjamin Hecht, Esq.
OMG cpr
BENEMONT Worksite Advisors
ASTORIA, NY (Queens)
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Admiral Insurance (work-in-progress)
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LeadBaller (Leading lead generation)
the worksite group (insurance advisors)
Worked directly with founder Brittany Rawlings (FASHIONBOSS), who wanted to brand the company just before she launched. Often the stories we tell ourselves differed from who we are deep down inside.
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Private Chef: Executive Chef Mike
Wealth & Legacy Group
AYSHA NY (Made in NYC) Former designer at Dior and Dolce & Gabanna creates tailor-made outfits for the most discriminating of C-Suite, executive NYC women to have them look and feel their absolute best.
Akasha: "Life isn't Fair."
Lions Pride Leadership is an excellent leadership and customized coaching company. 8grape would NOT exist without them.
We only worked very briefly for REVLON back in the early 90s. It was when a young Cindy Crawford modeled for them.
COACH New York or simply Coach is an American mid-luxury fashion house specializing in leather goods such as handbags, luggage, accessories, and ready-to-wear. We ran a national advertising campaign back in the day (now under the Tapestry holdings).
Advertisements, collateral, and in-house pop ads.
Atticus Software (logo development)

The NEUROCHEMICAL™ Framework.

The Private Pour :

is a full-day business transformation for businesses generating under $10M in gross income. There’s a ‍Strong focus on frameworks and systems to maximize Branding, Advertising and Marketing in today’s market using disruptive & counterintuitive measures. ‍

The Pour

ai-Amplify :              

AEO (Answer Engine Optimization) is revolutionizing our basic searches today. Google reports that 70% of all searches now happen through AI. This algorithmic switch requires taking new measures for businesses who want to be found. ai-Amplify is a 1,000 word article, published on 10 websites, making a business easier to be found.

Amplify

Confidential Archive :

is a two-day business transformation for businesses in the mid-market ($10-100M) in annual revenue. CA explores data, business insight, takes a Deep focus on competition, AEO, and market viability to explore new business opportunities for generating more revenue.

Coming Soon