Aloha.

We rate a business in the 4 market departments on a scale of 1-25. The four departments are Branding, Design, Communication, and Advertising in that order (following laws found in nature).

First, we may conduct an ‘observation lab’ at the establishment and place of business. This lab is an in-depth look at the business from the inside; its operations, flow, customer experience, etc. and while we are there, we check it externally : reviews, socials, owned media, etc.

We then critically calculate benchmarks (some fall under Branding and others fall under Design, Communications etc…) and watch how the business interacts both (internally) with its in-house staff and (externally) with its customer(s) (Emails, Socials : LinkedIn, Facebook, X and Newsletters, etc.) other social posts.

This way we can experience the business as a customer does but equipped with observation lab skills used in psychology, neuro-marketing, and phenomenology.

Then we compile a brief report and score.

The score is a combination of the in-person Observation Lab and the Formula.

This tells us:

1. How poorly or well a business is doing.
2. Where their marketing costs could be directed to optimally increasing new and additional revenue.
3. How, if we are hired, we design a Plan, get an agreement and execute a Strategy.

The Formula™ was established in 1996. It works like math and science in recognizing immediate problems and providing logical solutions using both rational and irrational emotional triggers to drive new, optimal, and/or psychological solutions.

Those who know, know us.