Private Pour : is an 8+ hour conversion in Branding, Design, Communications, and Advertising.
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You compete on price because you’ve given people NO reason to choose you.
Customers can’t tell you apart from your three closest competitors. Neither can you.
You explain what you do every time, and people still can’t repeat it back.
People love the work but forget the name.
Loyalty lasts only until someone quotes a lower number.
You rebrand every year, hoping something finally sticks.
The way customers describe you doesn’t match the way you describe it.
Your marketing has to shout, because nothing about you is worth remembering quietly.
You go quiet for a month, and the phone goes quiet with you.
Your own team can’t say what makes you different in one sentence.
We fix all 10 (via our services).
The Private Pour.
Most branding happens in private
conference rooms, over months,
in email chains nobody finishes.
That, or they get their Brand &
Design Guidelines completed
and it gets filed in a cabinet or
sits on a shelf collecting dust.
The Private Pour happens in-person
or over a Zoom call. And it ends
with a full glass of wine in your hand.
It's a matter of 2-3 days before you have a completed Plan + Strategy to either have our team or your staff execute it.
Choose one immersive day or two of an in-person branding immersion for owners and operators ready for 45+ honest answers (backed by dozens
of case studies, neuroscience and the deep persuasion techniques used in behavioral economics).
PURPOSE : You see, the reason why this was important for us to share is because most average, everyday people don't really understand what is going on with what thw advertising insustry has done to our brains.
This presentation is designed to level the playing field.
To equip the unequipped.
"If your business closed
its doors tomorrow,
what would people
say about it?"
Most owners can't answer this in one sentence.
That's not a marketing problem.
This IS the problem.
One full day, or two.
Spread out, not rushed.
Sent ahead of time : The Query is a highly confidential and structured conversation about the business. We ask questions regarding annual numbers, the competition, and a few other questions most don't expect.
This is how we can walk in already knowing a few things about the business, instead of spending a full-day finding out.
The Diagnosis
Where the business is actually bleeding, and why the obvious fixes haven't worked. We go through the Query answers together, in-person, and identify what's actually going on.
This is not what is normally comfortable to say out loud.
The Differentiation & The Proof
30 years of frameworks distilled into one presentation in a language that is easy to understand. We'll delve deeply into
the neuroscience (in basic english), and shows the case studies which back the claims. We discuss the businesses (including our own clients) where this has already worked, time and time again.
Not a lecture.
This is a working session, using the business as an example.
The Formula, Scored
The business, will be graded, department by department, against The Formula™.
This is the same scoring system 8grape uses since 2015 and internally today.
It's not a feeling. A number, with a reason behind every score, in an operational document.
The 90-Day Plan & Strategy
Two-Day Engagements
A 90-day Plan & Strategy is built off the intake and score. This INCLUDES : top three priorities, the order in which to run them, the timeframe, starting with the first move to the last. Also : five emails and five DMs, ready to send. This is included in any two-day engagement.
When the work
is done, we don't
just email it.
We pour it.
The finished presentation as the Deliverables : The Formula score, and, for two-day engagements, a 90-Day Plan & Strategy is given in-person, over a private pour of DOC and DOCG-certified Italian wine, with a charcuterie platter to match.
DOC & DOCG are Italy's own mark of regional pedigree, and for these (one or two) days your business has earned it.
This isn't a parting gift. It's the whole point : To remember this day in your body, heart and mind, by design. Not just in your inbox.
This is the same way your brand and communications should land on any and all your customers or clients.
"If you speak to their intellect,
you might just have their ear.
When you speak to their heart,
you'll have their whole body."
— Breuk Iversen
Choose the level.
The Pour is included.
Most companies choose two days.
A single or pair of decision-makers,
or an entire team who are ready
to move quickly, can do it in one day.
$9,500
One Day
Clarity. The full eight-hour immersion : Diagnosis, Differentiation, Demonstration, the Deliverables + the Formula score are given in hand. For owner-led businesses with a single, clear decision-maker (aka the Leader).
$12,500
Two Days
A plan you can run. Everything above in Two Days instead of one, unhurried across two sessions (4 hrs. each) plus the 90-Day Plan & Strategy, with five emails and five DMs drafted to launch a campaign.
$15,000
Two Days +
Accountability. The Two-Day engagement and the 90-Day Plan & Strategy, 5 emails + five DMs + plus six weeks of weekly consultations to keep each and every step on target, and on schedule.
All our Results are tangible.
"My God, you really DO know what you are doing. Your communication skills aren't just masterful — they have a sincerity and depth I've only felt before from my work with Kurt Vonnegut."
A Patron, after completing the Private PourGetting started is easy.
Call, or drop us a line.
breuk@8grape.com
8grape.com is a subdivision of Williamsburg Concierge, LLC, Est. 2007 — Brooklyn, Manhattan, Staten Island, NY
Those who know, know us.
TRANSFORMATION
The Private Pour
“Yes, this is exactly it, and honestly it’s stronger
than I expected.
Real intellectual weight: Daniel Kahneman (Nobel Prize Winner), Robert Cialdini, Simon Sinek, Robert Sapolsky, PhD (neuroscientist, primatologist), Gerald Zaltman (Harvard), Andrew Bustamante (former CIA officer), Pauline Brown (LVMH’s former chairperson) — this isn’t recycled marketing-blog content, it’s genuinely sourced.”
— (Ivy League) Professor
VIP Patrons
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Brittany Rawlings, Esq.
“We were so impressed, to say the least. We couldn’t believe you came up with that in two hours. That would have taken my marketing team two years to do, and they even said so.
Good work, Breuk!”* Founder of FASHIONBOSS *
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Edgar David Grana
“My God, you really DO KNOW what you are doing, Breuk. Your communication skills are not just masterful but have sincerity and depth, natural to it. I have only felt that before from (my work with) Kurt Vonnegut.”
• Legendary Modern Composer *
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Ellie Scully
“Breuk was able to aggregate my scope
of unpolished ideas and distill them
into a smart package of attributes.
Breuk acted as a business partner
who balanced out my strengths with grounded tactics.”* Founder of Win Win Wellness *
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Chad L. Reyes
“I’ve worked with many marketers and designers for over 15 years and, I have to say: ‘When you say you’ll have something finished by a certain time, you always do. That is so rare.”
— Chad L. Reyes -
Alexandra Abecrombie
“Votes decide the top 5. Judges pick the winner. So votes do matter!!!! The media push you did was a great idea! You’re such a sweetheart. And thank you very much!”
* Model: Playboy Playmate (2015) *
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Alan Leventhal
“This is the best promotional piece
I’ve seen from you. I wrote ad copy
for many years and really don’t
need your services for the
business I’m in, but I would
certainly recommend you.”* (U.S. Ambassador) *
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Ben Hecht, Esq.
“Towards the beginning of a new part
of the journey for this effort, first and foremost, thank you, thank you,
thank you. Every step of the way has
been a learning experience on both
a professional and personal level.
If everyone was as smart as you,
I wouldn’t have to hire you.”* Lawyer @ Cipriani & Werner *
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Whoops.... this doesn't belong here.
The question is:
“Where does it belong?”
Not a bad question, right?
You’re darn tootin.’
It’s all right here. > B. Iversen -
Dr. Adena Blickstein, MD
Breuk (Our Hero) “Your magical insight, strategic analysis, and unwavering commitment are foundational
to building an inevitable,
unstoppable brand.
Thank you for calling us in
(and out) with love, and for
seeing this vision so clearly
even when the path gets tough.”
— Dr. Adena Blickstein, MD, MPH -
Victoria Schneps
“We really loved what
you did with our media kit.
Thank you.”
— Victoria Schneps* Founded, owns and
operates a Queens & Brooklyn
(NYC) - Publishing Empire * -
Leela Brooks
“I had very little knowledge of branding and advertising. I have a far deeper understanding of the emotional and subconscious components as to how it is applied to marketing and its affects on a target audience. The presentation, for me, was the complete package.
Thank you Breuk!” -
Amil Gargano
“You did an excellent job with
the web and print presentation.
We couldn’t have asked for
anything better. Thank you.”* Legendary MadMan *
(Watch the PBS Documentary)
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Chef Mike DiLeo
“8Grape's stellar knowledge
of the business world places them
above and beyond any other
advertising company. Breuk and his team work diligently in customizing my business in every aspect possible.
My company has climbed the ladder rapidly after using his firm.” -
We appreciate you visiting.
Not terribly appreciative,
mind you,
but appreciative
enough to mention it
and show we care.
— 8grape Team -
Brian Hildebrand
“Breuk will give meaning to your brand
as it defines your purpose. Understanding his ideas revitalized my entire approach
on how I will attain my business goals.
It not only gave me the knowledge I needed but the structure I require
to make shit happen.”
— Brian Hildebrand
ICU.house -
Danielle Reyes
“So exciting !!! This is Awesome!!!
What we envisioned
...the verbiage + the imagery
= mission accomplished.
Great! Thanks Breuk!!
(yes I'm yelling & excited LOL)”— Danielle Reyes
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Steiny's Pub
“You will NOT regret taking Breuk Iversen’s “Advertising & Branding
on steroids and crack.”
It’s a hilariously informative and applicable journey with major league take-aways for any business — and worth every penny.”— Steiny’s Pub [ SteinysPub.com ] S.I.N.Y
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Len Sirowitz
“I’ve only met less than a handful of people who can do both design and advertising well. You are one of them. You’re also the only reason I taught a second semester at SVA. The other students just weren’t getting it.” (1997)
— Len Sirowitz
* Legendary MadMan *
PBS - WATCH: THE REAL MAD MEN -
Betsy Karp
”He not only looks at something
from a creative, marketing and
advertising perspective but a from a
spiritual place of how to really get
where you want to go. He put together
some very interesting speaking
engagements for me. But the best part
of all of this was that Breuk worked
with me on a shoestring budget
to help me launch a new brand,
“i adore me” and it far exceeded
my expectations.” -
Rev. Paul Hertel
“Breuk is a dynamic change agent
with an engaged, socially-conscious
and expansive approach to marketing and advertising. In any meeting,
he helps elicit the greater impact
a business opportunity can have,
the benefits for everyone involved,
and then clarifies the steps
to make it happen.”
Higher Mass Media
Paul was formerly Martha Stewart’s Confidant and spiritual advisor. -
Catalina Magee
“Breuk has been such a great asset
in launching my international
[Fashion] publication,
Trend Privé Magazine.
“Together, we avoided a few critical mistakes I might’ve made but, not while under his direction and suggestions. Thank Goodness! I trust Breuk, not only because he`s proven to be trustworthy, but also because of the great advice and support that improved my company.”* U.S. Military, Model, Influencer *
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