The Private Pour.
Most branding happens in private conference rooms, over months, in email chains nobody finishes.
Private Pour happens in person. Over a matter of days. And it ends with a full glass in your hand.
A multi-day, in-person branding immersion for owners and operators ready for an honest answer.
If your business closed
its doors tomorrow,
what would people
actually say about it?
Most owners can't answer that in one sentence. That's not a marketing problem. That's the problem.
Three to four days.
Spread out, not rushed.
Sent ahead of time: The Query — a highly confidential, structured conversation about your business, your numbers, your competition, and a few questions you won't expect. It's how we walk in already knowing you, instead of spending day one finding out.
The Diagnosis
Where the business is actually bleeding, and why the obvious fixes haven't worked. We go through your Query answers together, in person, and name what's really going on — not what's comfortable to say out loud.
The Differentiation & The Proof
Thirty years of frameworks distilled into one language — the neuroscience, the case studies, the businesses (including our own clients) where this has already worked. Not a lecture. A working session, with your business as the example.
The Formula, Scored
Your business, graded department by department against The Formula™ — the same scoring system 8grape uses internally. Not a feeling. A number, with a reason behind every point.
The BlueprintOptional 4th Day
For larger teams or multiple stakeholders: a final day to present the finished Blueprint to your leadership, together, with everyone hearing the same plan at the same time.
When your Blueprint
is finished, we don't
email it to you.
We pour it.
The engagement ends with your finished Blueprint — your Formula score, your three priorities, your sequence — handed to you over a private pour of DOC and DOCG-certified Italian wine and a board to match. Italy's own mark of regional pedigree, for the day your business earns one too.
This isn't a parting gift. It's the point. You should remember this day in your body, not just your inbox.
"If you speak to their intellect,
you might just have their ear.
When you speak to their heart,
you'll have the whole body."
— Breuk Iversen
- You're done guessing and ready for a real, scored answer.
- You want decades of proof applied to your business specifically, not a generic playbook.
- As the owner, and the decision starts and ends with you.
- You want this finished in weeks, not done in months.
- You want a vendor to execute your idea without challenging it.
- You're looking for the cheapest option in the category.
- You're not the one who can actually greenlight change.
- You want validation more than you want results.
Choose your length.
The Pour is included
at every level.
Most owners choose three days.
Larger teams, with more
shareholder or stakeholders
to align, choose four.
Two Days
$9,500
The Diagnosis and The Formula, scored. For owner-led businesses with a clear, single decision-maker.
Three Days
$12,500
The full Private Pour: Diagnosis, Differentiation, and The Formula, scored — with room to breathe between sessions.
Four Days
$15,000
Adds The Blueprint presentation day — for leadership teams who need to hear the plan together.
"My God, you really DO know what you are doing. Your communication skills aren't just masterful — they have a sincerity and depth I've only felt before from my work with Kurt Vonnegut."
A Patron, after completing this exact processGetting started is easy.
Call, or drop us a line.
Email yes@8grape.com
8grape.com is a subdivision of Williamsburg Concierge, LLC, Est. 2007
Those who know, know us.
EDUCATION
The Private Pour
“Yes, this is exactly it, and honestly it’s stronger
than I expected.
Real intellectual weight: Daniel Kahneman (Nobel Prize Winner), Robert Cialdini, Simon Sinek, Robert Sapolsky, PhD (neuroscientist, primatologist), Gerald Zaltman (Harvard), Andrew Bustamante (former CIA officer), Pauline Brown (LVMH’s former chairperson) — this isn’t recycled marketing-blog content, it’s genuinely sourced.”
— University Professor (Ivy)
VIP Patrons
-

Brittany Rawlings, Esq.
“We were so impressed, to say the least. We couldn’t believe you came up with that in two hours. That would have taken my marketing team two years to do, and they even said so.
Good work, Breuk!”* Founder of FASHIONBOSS *
-

Edgar David Grana
“My God, you really DO KNOW what you are doing, Breuk. Your communication skills are not just masterful but have sincerity and depth, natural to it. I have only felt that before from (my work with) Kurt Vonnegut.”
• Legendary Modern Composer *
-

Ellie Scully
“Breuk was able to aggregate my scope
of unpolished ideas and distill them
into a smart package of attributes.
Breuk acted as a business partner
who balanced out my strengths with grounded tactics.”* Founder of Win Win Wellness *
-

Chad L. Reyes
“I’ve worked with many marketers and designers for over 15 years and, I have to say: ‘When you say you’ll have something finished by a certain time, you always do. That is so rare.”
— Chad L. Reyes -

Alexandra Abecrombie
“Votes decide the top 5. Judges pick the winner. So votes do matter!!!! The media push you did was a great idea! You’re such a sweetheart. And thank you very much!”
* Model: Playboy Playmate (2015) *
-

Alan Leventhal
“This is the best promotional piece
I’ve seen from you. I wrote ad copy
for many years and really don’t
need your services for the
business I’m in, but I would
certainly recommend you.”* (U.S. Ambassador) *
-

Ben Hecht, Esq.
“Towards the beginning of a new part
of the journey for this effort, first and foremost, thank you, thank you,
thank you. Every step of the way has
been a learning experience on both
a professional and personal level.
If everyone was as smart as you,
I wouldn’t have to hire you.”* Lawyer @ Cipriani & Werner *
-

Whoops.... this doesn't belong here.
The question is:
“Where does it belong?”
Not a bad question, right?
You’re darn tootin.’
It’s all right here. > B. Iversen -

Dr. Adena Blickstein, MD
Breuk (Our Hero) “Your magical insight, strategic analysis, and unwavering commitment are foundational
to building an inevitable,
unstoppable brand.
Thank you for calling us in
(and out) with love, and for
seeing this vision so clearly
even when the path gets tough.”
— Dr. Adena Blickstein, MD, MPH -

Victoria Schneps
“We really loved what
you did with our media kit.
Thank you.”
— Victoria Schneps* Founded, owns and
operates a Queens & Brooklyn
(NYC) - Publishing Empire * -

Leela Brooks
“I had very little knowledge of branding and advertising. I have a far deeper understanding of the emotional and subconscious components as to how it is applied to marketing and its affects on a target audience. The presentation, for me, was the complete package.
Thank you Breuk!” -

Amil Gargano
“You did an excellent job with
the web and print presentation.
We couldn’t have asked for
anything better. Thank you.”* Legendary MadMan *
(Watch the PBS Documentary)
-

Chef Mike DiLeo
“8Grape's stellar knowledge
of the business world places them
above and beyond any other
advertising company. Breuk and his team work diligently in customizing my business in every aspect possible.
My company has climbed the ladder rapidly after using his firm.” -

We appreciate you visiting.
Not terribly appreciative,
mind you,
but appreciative
enough to mention it
and show we care.
— 8grape Team -

Brian Hildebrand
“Breuk will give meaning to your brand
as it defines your purpose. Understanding his ideas revitalized my entire approach
on how I will attain my business goals.
It not only gave me the knowledge I needed but the structure I require
to make shit happen.”
— Brian Hildebrand
ICU.house -

Danielle Reyes
“So exciting !!! This is Awesome!!!
What we envisioned
...the verbiage + the imagery
= mission accomplished.
Great! Thanks Breuk!!
(yes I'm yelling & excited LOL)”— Danielle Reyes
-

Steiny's Pub
“You will NOT regret taking Breuk Iversen’s “Advertising & Branding
on steroids and crack.”
It’s a hilariously informative and applicable journey with major league take-aways for any business — and worth every penny.”— Steiny’s Pub [ SteinysPub.com ] S.I.N.Y
-

Len Sirowitz
“I’ve only met less than a handful of people who can do both design and advertising well. You are one of them. You’re also the only reason I taught a second semester at SVA. The other students just weren’t getting it.” (1997)
— Len Sirowitz
* Legendary MadMan *
PBS - WATCH: THE REAL MAD MEN -

Betsy Karp
”He not only looks at something
from a creative, marketing and advertising perspective but a from a spiritual place of how to really get where you want to go. He put together some very interesting speaking engagements for me. But the best part of all of this was that Breuk worked with me on a shoestring budget to help me launch a new brand, “i adore me” and it far exceeded my expectations.” -

Rev. Paul Hertel
“Breuk is a dynamic change agent
with an engaged, socially-conscious
and expansive approach to marketing and advertising. In any meeting,
he helps elicit the greater impact
a business opportunity can have,
the benefits for everyone involved,
and then clarifies the steps
to make it happen.”
Higher Mass Media
Paul was formerly Martha Stewart’s Confidant and spiritual advisor. -

Catalina Magee
“Breuk has been such a great asset
in launching my international
[Fashion] publication,
Trend Privé Magazine.
“Together, we avoided a few critical mistakes I might’ve made but, not while under his direction and suggestions. Thank Goodness! I trust Breuk, not only because he`s proven to be trustworthy, but also because of the great advice and support that improved my company.”* U.S. Military, Model, Influencer *
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