Breuk Iversen

VIP Patrons

  • Brittany Rawlings, Esq.

    Brittany Rawlings, Esq.

    We were so impressed, to say the least. We couldn’t believe you came up with that in two hours. That would have taken my marketing team two years to do, and they even said so.
    Good work, Breuk!

    * Founder of FASHIONBOSS *

  • Edgar David Grana (photo by Robert Herman)

    Edgar David Grana

    My God, you really DO KNOW what you are doing, Breuk. Your communication skills are not just masterful but have sincerity and depth, natural to it. I have only felt that before from (my work with) Kurt Vonnegut.

    • Legendary Modern Composer *

  • Ellie Scully

    Ellie Scully

    Breuk was able to aggregate my scope
    of unpolished ideas and distill them
    into a smart package of attributes.
    Breuk acted as a business partner
    who balanced out my strengths with grounded tactics.”

    * Founder of Win Win Wellness *

  • Chad Reyes

    Chad L. Reyes

    I’ve worked with many marketers and designers for over 15 years and, I have to say: ‘When you say you’ll have something finished by a certain time, you always do. That is so rare.” 
    — Chad L. Reyes 

    Wealth & Legacy Group

  • Alexandra Tyler

    Alexandra Abecrombie

    Votes decide the top 5. Judges pick the winner. So votes do matter!!!! The media push you did was a great idea! You’re such a sweetheart. And thank you very much!

    * Model: Playboy Playmate (2015) *

  • Alan Leventhal

    Alan Leventhal

    This is the best promotional piece
    I’ve seen from you. I wrote ad copy
    for many years and really don’t
    need your services for the
    business I’m in, but I would
    certainly recommend you.

    * (U.S. Ambassador) *

  • Ben Hecht, Esq

    Ben Hecht, Esq.

    “Towards the beginning of a new part
    of the journey for this effort, first and foremost, thank you, thank you,
    thank you. Every step of the way has
    been a learning experience on both
    a professional and personal level.
    If everyone was as smart as you,
    I wouldn’t have to hire you.”

    * Lawyer @ Cipriani & Werner *

  • Dr. Adena Blickstein

    Dr. Adena Blickstein, MD

    Breuk (Our Hero) Your magical insight, strategic analysis, and unwavering commitment are foundational
    to building an inevitable,
    unstoppable brand.
    Thank you for calling us in
    (and out) with love, and for
    seeing this vision so clearly
    even when the path gets tough.
    Dr. Adena Blickstein, MD, MPH

  • Len Sirowitz

    “I’ve only met less than a handful of people who can do both design and advertising well. You are one of them. You’re also the only reason I taught a second semester at SVA. The other students just weren’t getting it.”  (1997)
    Len Sirowitz
    * Legendary MadMan *
    PBS - WATCH: THE REAL MAD MEN

  • Danielle Reyes

    So exciting !!! This is Awesome!!!
    What we envisioned
    ...the verbiage + the imagery
    = mission accomplished.
    Great! Thanks Breuk!!
    (yes I'm yelling & excited LOL)

    — Danielle Reyes

    Lions Pride Leadership

  • 8grape on adding humor :


    We appreciate you visiting.

    Not terribly appreciative,
    mind you,
    but appreciative
    enough to mention it

    and show we care.
    8grape Team

  • Amil Gargano

    Amil Gargano

    You did an excellent job with
    the web and print presentation.
    We couldn’t have asked for
    anything better. Thank you.

    * Legendary MadMan *

    (Watch the PBS Documentary)

  • Chef Mike DiLeo

    8Grape's stellar knowledge
    of the business world places them
    above and beyond any other
    advertising company. Breuk and his team work diligently in customizing my business in every aspect possible.
    My company has climbed the ladder rapidly after using his firm.

    Executive Chef Mike

  • A Local Bar

    “You will NOT regret taking
    Breuk Iversen’s
    “Advertising & Branding
    on steroids and crack.”
    It’s a hilariously informative and
    applicable journey with major league
    take-aways for any business
    — and worth every penny.”

    Anonymous

  • Brian Hildebrand

    Breuk will give meaning to your brand
    as it defines your purpose. Understanding his ideas revitalized my entire approach
    on how I will attain my business goals.
    It not only gave me the knowledge I needed but the structure I require
    to make shit happen.
    — Brian Hildebrand
    ICU.house


  • Victoria Schneps

    Victoria Schneps

    We really loved what
    you did with our media kit.
    Thank you.
    Victoria Schneps

    * Founded, owns and
    operates a Queens & Brooklyn
    (NYC) - Publishing Empire *

  • Whoops.... This is oddball.

    The question is:
    “Where does it belong?”

    Not a bad question, right?

    You’re darn tootin.’

    It’s all right here. > B. Iversen

  • Photo of Betsy Karp

    Betsy Karp

    He not only looks at something
    from a creative, marketing and advertising perspective but a from a spiritual place of how to really get where you want to go. He put together some very interesting speaking engagements for me. But the best part of all of this was that Breuk worked with me on a shoestring budget to help me launch a new brand, “i adore me” and it far exceeded my expectations.”

  • Catalina Magee

    Catalina Magee

    Breuk has been such a great asset
    in launching my international
    [Fashion] publication,
    Trend Privé Magazine.
    Together, we avoided a few critical mistakes I might’ve made but, not while under his direction and suggestions. Thank Goodness! I trust Breuk, not only because he`s proven to be trustworthy, but also because of the great advice and support that improved my company.”

    * U.S. Military, Model, Influencer *

  • Photo of Paul Hertel

    Rev. Paul Hertel

    “Breuk is a dynamic change agent
    with an engaged, socially-conscious
    and expansive approach to marketing and advertising. In any meeting,
    he helps elicit the greater impact
    a business opportunity can have,
    the benefits for everyone involved,
    and then clarifies the steps
    to make it happen.”
    Higher Mass Media
    Paul was formerly Martha Stewart’s Confidant and spiritual advisor.

  • Photo of Alexandra Zhila

    Alexandra Zhila

    “Our experience working with Breuk was very positive! Breuk is very diligent, patient, and talented. The sessions we have are insightful, interactive and fun. We now have a clear direction of how we can take our brand to a completely new level! I am super excited about applying everything we have learned Our agency highly recommends 8grape’s services.

    Marketing @ Admiral Insurance

PRESS

  • Yale University Certificate

    Breuk Iversen attended and completed a Yale University certificate program (subject Science of Well-Being)

    He scored 98% ( A+) on the final exam and grade. This course was taken during the 2020 Pandemic lockdowns.

  • August 2001 NEW YORK TIMES article about 11211 Magazine.

    The New York Times

    The New York Times published an article about Breuk Iversen and 11211 Magazine [ Williamsburg | Brooklyn ]. This article appeared in the METRO section and was written by Justin Sullivan.



  • Breuk Iversen Wikipedia entry

    Wikipedia

    Breuk Iversen was added to the Wikipedia by Terrence Lindall in 2003. Lindall is a co-owner of the prestigious Williamsburg Art & Historical Center (Wah Center) in Williamsburg | Brooklyn.

  • Breuk Iversen is a designer and writer who specializes in subliminal marketing and branding. He was nicknamed “the mayor of Williamsburg,” because of his publication 11211 Magazine (named after the Williamsburg zip code).

    Snapmunk

    “What made the [11211] magazine different from most publications in the genre is that 11211 Magazine is actually one of the things that brought Williamsburg [ Brooklyn ] to its popularity.”
    — Charles Costa (now at eBay).

  • It was the application of advertising & branding techniques applied to Williamsburg that made it cool.

    Williamsburg | Brooklyn

    BROOKLYN CULTURE wasn’t some freak accident and it wasn’t the restaurants either. It became cool through a deliberate effort and the application of advanced advertising & branding techniques.

  • Breuk Iversen: Designer, Writer, Storytelling, Williamsburg, Brooklyn, Aesthetics Breuk Iversen, (born July 25, 1964) is a designer and writer.

    Breuk Iversen [ Book ]

    This book was written by Miller, Vandome and McBrewster. Breuk Iversen named the “Mayor,” raconteur of Williamsburg, Brooklyn, [11211 Magazine ] one of the liveliest and largest art cultures in the world.

  • Breuk Iversen (born July 25, 1964) is a designer and writer. Iversen was nicknamed the Mayor of Williamsburg, Brooklyn, one of the liveliest and largest art communities in the world.

    DBpedia: Breuk Iversen

    Breuk Iversen is a designer and writer. Iversen was nicknamed the Mayor of Williamsburg, Brooklyn. He is famous for his production, with two-time Emmy Award winner: Jan McLaughlin.

  • Breuk Iversen has been branding, designing and copywriting for NYC for over 25 years. Notable clients: kate spade, fw|BK, COACH, etc.

    Covey Club

    Inspired by SoHo and the E. Village, he pioneered promoting Williamsburg | Brooklyn as an American cultural hotspot long before the borough began tracking tourism numbers in 2001.

  • Article on the OFFAL PROJECT

    OFFAL PROJECT

    Breuk Iversen and Jan McLaughlin’s "Offal, Salon des Refuses" is an exhibition that is part satire, with parodies of park signs, part urban archeology… in they’re selling money at half price.

  • Most-Discussed Projects

    Breuk Iversen (BFA 1999 Graphic Design) featured work in 2022 Works. #8grape #houseof8grape #graphicdesign #communicate #nyc #marketscience #advertising #design

  • New York Magazine obituary for Clay Felker

    New York Magazine

    In a New York Magazine article, the obituary of founder, Clay Felker, was an article entitled; Felkerism. 11211 Magazine was the only color, glossy, NY mag. named by ZIP CODE. : ))

  • Eating Disorder (podcast) with Breuk Iversen

    Eating Disorder Podcast

    Breuk Iversen joins hosts: Chef Paul Gerard, Rev. Spyro, & Crazy Conti in the Bushwick, BK studio for a fun and info on “SOCIAL MEDIA.” Special Guest (fashionista) : Naomi Alabi.

  • TREND PRIVÉ Magazine

    Breuk Iversen was featured in a question & answer article in the premiere fashion publication: Trend Privé. He also branded it with founder, Catalina Magee, to amass international attention.

Breuk Iversen:
Maverick Designer
and Writer blending
Art, Commerce, Ideas,
with Urban Culture

In the vibrant crossroads of design, language, and urban subculture, Breuk Iversen stands as a singular creative force—a designer and writer whose work bridges the refined and the raw, the analytical and the avant-garde. Over the course of his multi-decade career, Iversen has become known for crafting thoughtful, often subversive brand stories and design experiences that reflect both intellect and edge.

A graduate of the School of Visual Arts in New York City, Iversen has long blurred the lines between advertising, street culture, and fine art. In the early 2000s, he made waves with 11211 Magazine, a hyperlocal print publication dedicated to the Williamsburg, Brooklyn neighborhood at the height of its cultural ascent. The publication was more than just a guide—it was a manifesto, a visual love letter to the people, places, and paradoxes that defined a rapidly changing urban landscape. Under his editorial direction, 11211 captured the energy of a community in flux, earning Iversen a cult following among artists, musicians, and creative entrepreneurs.

Iversen’s design work is marked by its precision and rebelliousness. He resists templated solutions, instead preferring to craft identities, campaigns, and experiences that are specific, intentional, and emotionally intelligent. His agency, 8grape, delivers work at the intersection of luxury and culture—melding elegant strategy with bold visual language, often laced with humor or contradiction. Whether it’s a hand-painted mural campaign or a luxury brand activation, Iversen brings a singular clarity and conceptual rigor to each project.

As a writer, Iversen channels that same rigor into sharp, occasionally irreverent prose. He’s penned essays, campaigns, taglines, and treatments that pulse with intelligence and rhythm. His voice—distinctly urbane, curious, and culturally fluent—positions him as both a commentator and a creator, someone who sees the world as raw material for transformation.

Today, Iversen continues to work at the vanguard of branding, design, and narrative architecture. His projects often challenge modern sensibilities while drawing from timeless human truths—blending the analytical with the emotional, the polished with the gritty. In an era of noise and sameness, Breuk Iversen’s work reminds us that bold ideas, executed with elegance and wit, still have the power to cut through.

Whether on a wall, a page, or a screen, his fingerprints are unmistakable.

By Rebecca Davenport

https://binknyc.com/cases/