The reason most ads
suck is because they
don’t sell people a

Be Remarkable.

An 8grape
Assessment

@ $3,600. Investment

  • Business and Market Assessment

    Identify what has been working so far and what hasn’t . What improvements can and should be made.

    “Select”

    Business & Market Assessment - 

          What’s been happening so far and what needs to be improved. 

    INSIGHT  - 
         What is the competitive landscape and defining Who is the audience (where are the audience spending their money). 
          Research gives us a roadmap to move from point A to point B, in the fewest steps possible, with the resources we have available.    

    PLANNING - 
         What are 5-10 of the best approaches to increase income; When, Where to focus which media type that falls within the suggested budget. (SOPE Media)

    • Shared Media (entertain/educate) 

    • Owned Media (website and socials) 

    • Paid Media (legacy media)

    • Earned Media (PR, Press, influencers) 

    CREATIVE - 
          How we use creative media (using entertainment & education) to develop content that resonates optimally with an intended Audience on a deeper level. 
          Select which type of media (SOPE; Shared, Owned, Paid, Earned) will be most effective (aka disruptive, guerrilla) and have the most impact and be the best bang for the buck (print and/or digital; video) and to appear on which platforms. 

            Once the creative is approved, we can now have to take action: 

    APPLICATION - 

    Launch the creative (print, digital, still, images, motion, text and images) on the multiple channels and selected media (SOPE). Assure the application of all media is consistent and on schedule. Wait and see Who responds What type of media is performing the best (measured in cash sales). 

    MEASURE - 

    By measuring which media is performing the best over a 30, 60, and 90 day period, we refine what is working and what isn’t. If the measuring portion of the process isn’t performing up to par, we’ll recalibrate and improve the 4 channel campaign and go back to Planning. The media that is performing well will be increased.
          We measure this by looking at traffic into the business, via telephones calls, website traffic, and Social Media (SM) analytics. Moreover, what was the actual increase of business in interest, purchasing  and/or sales.  

    Our process with Patrons:

    • Do the Query (questionnaire) 

    • Proposal (based on budget convo) 

    • Proceed ➡️ or ⬅️ Abandon Patron

    • Sync - aligning our method and values 

    • Begin the Process (insight > measure)

    • Expect 3x Results 

    Purchase includes - 

    1. Audience and Comp. Insight (SWOT analysis) 

    2. Image and Copywriting Creative* 

    3. SOPE Media (print/digital)

    4. Application of applicable media 

    5. Measure results of campaign

    6. Make improvements as needed.  

    *# More creative depends on 30, 60, or 90 day plans. 

    *# This is a $3,500 per month investment.

    Patrons can expect to see 3X on their investment in results in 90 days or less.

@ $5,200. Investment

  • “Reserve”

    a $5,000 per month investment 

    Business & Market Assessment - 

    This is What’s been happening so far and what will need to be improved. 

    Same as in the “Select” Plan: 

    INSIGHT  - 
    PLANNING - 
    CREATIVE -
    APPLICATION - 
    MEASURE - 

    Purchasing - 

    Same as in the SELECT plan + Audience and Comp. Insight (+ SWOT Analysis) 

    1. Dedicated Two-Veteran team of Ad industry specialists

    2. Also a dedicated 2 person team for managing and reporting on media tasks 

    3. Will be placed in SI-nyc.com,

    4. 10% off OOH Mural (eyesii.com)

    Choose ONE from per month: 

    1. Geo-Fencing specific SI audience RETARGETING campaign (PAID media) via Geo-Deer.com or, 

    2. One 60 second Motion Video (plus creative development, based on audience insight, and owned media placement) or,  

    3. “knowhere,” is a dedicated single page magazine 

    4. “AKASHA” games ($52K per year) 

    5. Automatic Tiered upgrade to siff.nyc (Staten Island film fest) events and tabling experience.  

    P/A Choose to upgrade to “Knowhere,” “Akasha” or “eyes” (OOH).

    This is a $5,000 per mo. investment 

@ $8,600 Investment

  • “Grand Cru”

    Business & Market Assessment - 

    This is What’s been happening so far and what will be improved. 

    Same as in the “Select,” “Reserve” Plans: 

    An INSIGHT - PLANNING - CREATIVE - APPLICATION - MEASURE Process. 

    Choose TWO per month: 

    1. Geo-Fencing specific SI audience RETARGETING campaign (PAID media) via Geo-Deer.com or, 

    2. One 1-minute Motion Video (plus creative development, based on audience insight, and owned media placement) or,  

    3. “knowhere,” is a dedicated single page magazine 

    4. “AKASHA” games ($52K per year) 

    5. Automatic Tiered upgrade to siff.nyc (Staten Island film fest) events and tabling experience. 

    6. Corporate Market research by Charles Costa. 

    + Off hours and weekend access to a personal concierge executive staff team member for EMERGENCY calls or meetings. RESPONSE TIME is 90 minutes. 

Just tick the boxes
to all that apply:

Thank you for submitting.
Columbia University NYC
Invitations, brochures, and printed material.
Worked with Kate and Andy Spade in the very beginning when she only did did bags in the Hamptons. kate spade was Incorporated in 1993, a year later. Most don't know exactly how odd it is that COACH owns kate spade today (under Tapestry). We used CO
A long-lasting Music Studio that is over 25 years old. Did their current logo, old website, in-house custom murals, painting and on-site signage, business cards, etc...
Executive Chef Mike
Hired us for a B2C communications strategy to reengage their clients after Hurricane Sandy.
Oddly, one of my best friends from high school became the COO of Lily Pond. We did their first and only capabilities brochure for the firm.
We did A LOT of work for Fried Frank in the early to mid 1990s, billing just under $1.65M in revenue per year.
One of this country's oldest and most prestigious law firms. Had close to $2.3M in agency billings over a two year period. Those were the days.
A classic Polish beer. They sponsored quite a few 11211 Magazine events (2000-2006) with the WARSAW club/venue in Greenpoint.
Williamsburg | Brooklyn 11211 NYC (Founded and ran the magazine for 6 years Disciplined Beauty of 5th Ave.).
Cross County Savings Bank
We redid their new media kit for BORO Magazine (hadn't been redone in 7 years).
Blue Roman - play to win - sports apparel
We did dozens of presentation boards (by hand) for Mr. Lauren during a brief, 6 month tenure. It was exacting and a job to do. Ralph is an epic fashion designer from the Bronx.
Worked directly under CMO developing concepts and handling all print production through a Fifth Ave. design firm (Disciplined Beauty).
Snapple
Did some video editing for a few of their videos for a YouTube Channel focused on cafe's and coffee (VonSense).
Staten Island Film Fest (2023) was handed over to SI-nyc and *grape is the Agency of Record.
Tiger Beer - Designed, promoted and advertised Tiger Beer (famous during WWII) to the greater Williamsburg Community through the Brooklyn Rock Festival.
Shurwood.png
Atticus Software (work-in-progress)
OMG cpr
BENEMONT Worksite Advisors
Empire State Bank white logo.png
ASTORIA, NY (Queens)
Admiral Insurance (work-in-progress)
LeadBaller (Leading lead generation)
Trevor Stewart Burton & Jacobsen - We did hundreds and ads, brochures, collateral, presentations and their first website (in HTML).
the worksite group (insurance advisors)
Worked directly with founder Brittany Rawlings (FASHIONBOSS), who wanted to brand the company just before she launched. Often the stories we tell ourselves differed from who we are deep down inside.
Steinys Pub
EatLab logo.png
Wealth & Legacy Group
Akasha.nyc
AYSHA NY (Made in NYC) Former designer at Dior and Dolce & Gabanna creates tailor-made outfits for the most discriminating of C-Suite, executive NYC women to have them look and feel their absolute best.
Lions Pride Leadership is an excellent leadership and customized coaching company. 8grape would NOT exist without them.
We only worked very briefly for REVLON back in the early 90s. It was when a young Cindy Crawford modeled for them.
COACH New York or simply Coach is an American mid-luxury fashion house specializing in leather goods such as handbags, luggage, accessories, and ready-to-wear. We ran a national advertising campaign back in the day (now under the Tapestry holdings).
Advertisements, collateral, and in-house pop ads.

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