People don’t read anymore.
They watch videos instead.
One minute videos so visitors know
what you do and how you do it.
This should be the first point
of contact that customers
see on your homepage.
Steiny’s Pub completed an 8-hour course :
“Advertising & Branding
on steroids and crack.”
In their words:
“You will NOT regret taking Breuk Iversen’s ‘Advertising & Branding on steroids as crack’. It’s hilariously informative and an applicable journey with major take-aways for any business—worth every penny.”
— Steiny’s Pub
[ SteinysPub.com ]
S.I., N.Y 10301
An overview
of services
in our…
Only when you’re ready….
Steiny’s Pub
Creating solution for more sales.
-
Local neighborhood bar.
-
Let’s see if we can boost sales and have more customers come into the bar on Wednesday night.
-
Let’s design a business card to let people know the type of humor you might expect at “Staten Island’s classiest dive bar.”
RESULTS: No more slow Wednesday nights.
We penned it: “Staten Island’s
Classiest Dive Bar.”
3 Current Projects
Cases
-
More Detail:
-
Great Man. Great Chef.
We believe what he believes.See Business Development : here.
The Elevation Plan
From Private Chef → Luxury Experience Curator · $10,000–$25,000 Per Event
Agency Revenue Opportunity: Each partner category above represents a coordination and placement fee for the agency — not just for Chef Mike. As the connector and curator of the ecosystem, the agency earns on every event produced at the Premier and Grand Guarantee tiers.
The Strategy
Positioning · Partnerships · Revenue Architecture · Market Dominance
Start Competing with Experiences.
The corporate event market is flooded with caterers, banquet halls, and restaurants that host private events. Chef Mike Corporate Guarantee does not compete in that category. It competes with experience-based luxury — the same way a private yacht charter, a Formula 1 suite, or a front-row fashion week seat competes. The product is not food. The product is the story your clients will tell on Monday morning.
This repositioning justifies the $10K–$25K price point entirely. A corporation spending $20,000 on a client dinner is not paying for ingredients — they are paying for exclusivity, prestige, flawless execution, and the impression it leaves on their most valuable relationships. Chef Mike's Michelin credential is the proof point that makes this positioning credible and defensible.
The partner ecosystem is not a vendor list — it is a curated network of best-in-class specialists that Chef Mike personally selects and stands behind. This curation is itself a differentiator. Corporate clients don't want to manage five vendors. They want one trusted point of contact who has already done the vetting.
At the Corporate Guarantee tier, the revenue math changes dramatically. Even 8–10 events per year at an average of $15,000–$18,000 per event clears the $150K target — with room to grow into a $300K+ annual business within 24 months through repeat clients and expanded geography into Brooklyn and Manhattan.
Agency note on pricing confidence: The jump from under $2,000 to $10,000+ requires a mindset shift from Chef Mike — and from how he's presented in the market. The plan must include repositioning his bio, his website copy, and his LinkedIn presence to reflect the prestige of this tier before outreach begins. Corporate buyers at this level do due diligence. Everything must match.
Now Accepting
Corporate Event
Inquiries · 2026
💡 Save as PDF to share digitally, or print for in-person corporate pitches and partner meetings.
We believe that MANY Ad
& Brand campaigns are
visually boring with
messages set to:
Or you could create market
campaigns which are
specifically designed to
Everyone else
does the normal.
And pretty sure they do it well.
However, if you
want Solutions
as to how we
arrived at that
answer, we’ll
charge $ for that.
You may have come
to the right place.
We’ve recently had an MBA candidate from Wagner College in Staten Island reach out to us wanting to join us in the House of 8grape.
He asked questions which we
are all too happy to answer.
Here’s how the Q&A went:
-
We can look at their social media (paid, owned, shared, and earned media), and see if the branding campaign we’ve done is taking hold. If people are talking about it (good or bad), this has value.
According to any major Branding Agency, developing a brand almost always takes 15-months to 3 years. This is to get a brand’s intangibles activated (in-house and then out into the public) and these are the ones that become alive BRANDS in the market.
Ultimately, all that matters in marketing is if the company is making (more or less) money or not. We can and do measure this in their in-house accounting system.
Some companies don’t like to share this information candidly and forwardly. And we fully and completely understand this. For them we charge Premium or Luxury rates.
-
We have a PDF which addresses this in great detail. We call this system WoMA (Word-of-Mouth Advertising). The PDF is > here.
WoMA follows a very predictable pattern each time. The pattern is based in Storytelling and has existed for centuries (although most people and agencies don’t know what that is nor how it is manufactured).
The first step is to get:
1. Disciples, onboarded and trained, then 2. Evangelists (trained in the memes and/or lifestyle(s)) and finally 3. Ambassadors and this can happen quickly (15 months) or more slowly (3 years) which depends on how powerful or how lame the Brand messaging is.
-
We’ve sent the Branding vs. Commodity PDF, so this document should answer your question. We can look at their social media too to make a determination.
Then, we’ve also sent the “Diffusion of Innovations” (DOI) document so this means that after a brief conversation with the business owner or manager we are able to hear their “Loves or Hates” when it comes to RISK (innovation - laggard). This also helps us to communicate with them in a way they feel safe and heard.
As far as being a brand or commodity the best way I know to tell the difference is if they have a following or not.
That, and also is the company competing on price (with Sales Deal, or Discounts SDDs) or are they competing on a purpose, beliefs, a persona, emotions, and their culture.
-
Hmmm. This is a loaded question.
The most common mistake is very basic: They don’t understand that Branding is an intangible asset. That, branding is the thoughts and feelings people (the public) have about a company and what it stands for (who it hates and who it loves).
People love brands that have this (love/hate) tension already built-in.
Trump (his public persona) is a great brand. We (the public) somehow get the inkling of his feelings and thoughts about how he perceives the world. This, for us (love him or hate him), is a great brand. He checks off all the brand boxes (Purpose, Beliefs, Persona, Emotions, and Culture ) in the MAGA meme (which Trump lifted from the first Ronald Reagan campaign in the early 1980s).
A great brand should have these brand attributes outlined and written in their Brand & Design Guidelines so that the Disciples, Evangelists, and Ambassadors can easily and cohesively follow the company’s brand protocol.
-
This is a matter of staff & employee training (and comes from the company’s Leadership: C-Suite and Chief Branding Officer) through the Brand & Design Guidelines (a 40-50 document which is shared and studied with all the staff & employees).
This is also why it takes 15 months to 3 years for a brand to take hold and become a “living thing” in the market.
A S S E T S
U N D E R M A N A G E M E N T
Ecosystem and Holdings
When Growth Gives Way to Meaning
There comes a point where expansion is secondary to coherence. Where success is measured less by reach than by relevance. We help shape companies that must last, and they require work that reflects longevity.
8grape approaches brands as authors: a deliberate act of definition that clarifies in its meaning; endurance, and finally what will be remembered.
Email : 8grape
The House of 8grape
Business Survey
PART II
There are plenty of human beings
on the 8grape team who provide
the following services.
Thank you for submitting.
You should hear from us
in 12-24 hours.
or feel free to
Email: yes@8grape.com
Yes, we do keep all Clients or
Patrons information strictly
C O N F I D E N T I A L .
Entertaining wine.
There are said to be 10,000 grape varieties in the world. 80% of all the commercial wine we shop for or are served in restaurants is made from only 8 types of grape varieties.
For red wines the varieties are:
Cabernet Sauvignon, Merlot, Syrah or Shiraz, and Pinot Noir.
For white wines, we have:
Chardonnay, Sauvignon Blanc, Riesling, and Viognier.
Businesses are like wine (some age well, bottled, and deeply enjoyed). Others become bitter and tart like savory vinegar. Both instances are usually a matter of time.
The juicing of any grape produces a clear liquid which always happens irrespective of the grape’s skin color.
For example, both Pinot Noir (a red) and Pinot Gris (a white) wines are from the same grape. One retains its skin and is fermented (the red). The other is not (the white).
For Red Wines:
Skins are deliberately left on, and the grapes are fermented. The red hue which emits from a red-skinned grape is a chemical called anthocyanin giving the wine a crimson or rich burgundy color.
For White Wines:
A grape is peeled, juiced and fermented.
Education.
The Confidential Archive
-
THE DIAGNOSTIC
One day. $25,000.
The Query, your Formula Score, the Masterclass, the Workshop. We leave with you knowing exactly where you stand and what inaction is costing.
-
THE 2-DAY INTENSIVE
Two days. $40,000.
Everything in the Diagnostic, plus a 60 to 90 day Plan + Strategy, so that the first campaign built with you with a steadfast ROI in mind.
-
INTENSIVE + ACTIVATION
Two days and ongoing. $60,000.
Everything in the Intensive, plus full accountability through execution, so the strategy is actionable and begins two day after the engagement.
The NEUROCHEMICAL is here.
Mr. Hildebrand completed the "Private Pour"
In his words :
"At first I was apprehensive at dedicating so much of my precious time to some guys' meandering thoughts. Six (to 8) hours, are you kidding me?!? How can Breuk know my goals better than me?
Put trust into the process as he breaks it down. It will give meaning to your brand as it defines your purpose. Understanding his ideas revitalized my entire approach on how to attain business goals. It gave me the knowledge I needed and the structure to make it happen."
TRANSFORMATION
The Private Pour
“Yes, this is exactly it, and honestly it’s stronger
than I expected.
Real intellectual weight: Daniel Kahneman (Nobel Prize Winner), Robert Cialdini, Simon Sinek, Robert Sapolsky, PhD (neuroscientist, primatologist), Gerald Zaltman (Harvard), Andrew Bustamante (former CIA officer), Pauline Brown (LVMH’s former chairperson) — this isn’t recycled marketing-blog content, it’s genuinely sourced.”
— (Ivy League) Professor
Held by rooms that do not extend trust easily.
Cravath, Swaine and Moore. Fried Frank. Winthrop Stimson. Columbia University. The proof behind the method carries names the category already knows.
"Every step of the way has been a learning experience, professional and personal. If everyone was as smart as you, I wouldn't have to hire you."
— Benjamin Hecht, Esq.,
Cipriani and Werner
Dick Raboy, forty-three years in advertising, put it plainly: "the most enterprising, entrepreneurial man I have met in my career. A one-of-a-kind dynamo."
Invited by the American Association of Advertising Agencies, the 4A's, to join its Innovation Lab consortium, alongside Ogilvy & Mather, BBDO, and R/GA.
And retained by the firms themselves: Cravath, Swaine and Moore. Fried Frank. Winthrop Stimson. Columbia University.
"Every step of the way has been a learning experience, professional and personal. If everyone was as smart as you, I wouldn't have to hire you." Benjamin Hecht, Esq., Cipriani and Werner.
"Every step of the way has been a learning experience, professional and personal. If everyone was as smart as you, I wouldn't have to hire you."
— Brittany Rawlings, Esq.,
FASHIONBOSS.com
Held by rooms that do not extend trust easily.
Cravath, Swaine and Moore. Fried Frank. Winthrop Stimson. Columbia University. The proof behind the method carries names the category already knows.
"Every step of the way has been a learning experience, professional and personal. If everyone was as smart as you, I wouldn't have to hire you."
— Benjamin Hecht, Esq.,
Cipriani and Werner
Dick Raboy, forty-three years in advertising, put it plainly: "the most enterprising, entrepreneurial man I have met in my career. A one-of-a-kind dynamo."
Invited by the American Association of Advertising Agencies, the 4A's, to join its Innovation Lab consortium, alongside Ogilvy & Mather, BBDO, and R/GA.
And retained by the firms themselves: Cravath, Swaine and Moore. Fried Frank. Winthrop Stimson. Columbia University.
"Every step of the way has been a learning experience, professional and personal. If everyone was as smart as you, I wouldn't have to hire you." Benjamin Hecht, Esq., Cipriani and Werner.
"Every step of the way has been a learning experience, professional and personal. If everyone was as smart as you, I wouldn't have to hire you."
— Brittany Rawlings, Esq.,
FASHIONBOSS.com
Marketing isn’t rocket science.
It’s brain surgery.
-
Economies, marketings and clients follow their brain’s : feelings, deep desires, trends, their sister’s opinion, and whatever they saw at 2am on their phone.
It’s a very predictable pattern.
Many brands that struggle with marketing today seem to share the same symptoms : they’re writing at people, not for them.
This isn’t a business
problem per se.
This is a communications problem.We locate this problem and fix it.
And unlike actual surgery,
you’ll be wide awake
to see it all work.See the : Private Pour
-
At every stage, every launch, every space bound trajectory obeys the laws of gravity. These laws that were written long before the first rockets appeared.
Nothing about rocket science is guesswork. It is a disciplined, sequence of engineering and it’s repeatable. The science is unforgiving, but it is knowable.
Marketing gets treated like it belongs in the same category as rocket science. It doesn’t.
Pretending it is only makes people freeze up, promises are broken and deadlines and missed.
Today markets run on human attention and its human default patterns are far more forgiving and flexible than the laws of gravity.
We respect the system which human decisions are made and when they are made, and who gets to win this war on Human Attention gets more business as a result.
Imagine in one day being fully equipped with What a century of advertising and branding has done to your brain and what it would mean to have the skills to capture more business.
Welcome to the
Private Pour.
-
The Confidential Archive
An executive brand intensive from the House of 8grape
A firm competes on reasons. Your market decides on something else.
The best attorneys. The swankiest offices. The most advanced platform. Finest service. Every serious firm in your category says a different version of the same thing. Both can be true.
Yet, this appeal barely moves anyone to action, to switch firms.This is because the decision is not made where the argument is aimed.
Pauline Brown, who ran LVMH North America, puts 80 to 90 percent of buying decisions on emotion, sensory experience, and aesthetics. In 30 years of ad brand marketing, we’ve observed the same.
Gerald Zaltman of Harvard puts 95 percent of thinking below conscious awareness. Your clients are no exception to these percentages as a Rule.
When your whole category argues on the merits and case studies, it is speaking to the 5 percent of the brain that is skeptical and compares. The 95 percent of the brain that decide has already turned on the off-switch.
Marketing isn’t rocket science. It’s brain surgery.
The Confidential Archive is where we operate.
You are not being asked to trust one expert’s reading and perception of the world. The science behind the Confidential Archive borrows from experts at LVMH, Harvard, Ogilvy, and scores of other industry leaders as our examples. The proof behind it carries the names and brands most rooms already know.
Patrons we’ve had the good fortune to work with :
Fried Frank, Winthrop Stimson, and Cravath Swaine & Moore.
We don’t just show you these names. We put our expertise, experience and their influence to work on your company’s growth.
We change how your market perceives your firm, using what already moves people, and at the scale the firm operates.
The clients we’ve named are just one kind of proof. Not just the brands we’ve helped.
Here is one other : This is about a NYC borough we built.We ran the same brand market methods to the scale of a zip code.
In the early 2000s we branded Williamsburg | Brooklyn through 11211 Magazine. Not an ad campaign for a 3000+ businesses in a neighborhood but, identity of the neighborhood itself.
The standard read is that people moved there for cheap rent, restaurants and room to create. That was their alibi, not the actual reason. What actually moved them was a drive much older than economics : the pull to belong to a cultural tribe on its way up, and to join fellow achievers and early-adopters to be someone, something, somewhere new. And, we built for that drive on intentionally.
The rent and restaurants there were the reasons their minds gave themselves afterwards.
Then the market did what markets do once perception shifts. They saw. They came. They visited. Then they moved in, in droves.
Uccelli’s, a restaurant on the corner of North 6th and Berry, is where 11211 was conceived in 2000.
Today that same store is a Warby Parker.
Now there’s a Rolex, Chanel, Salomon, Patagonia, Le Labo Fragrances and a Google store all on the same block.
Directly across the street, a Hermès plans to open in 2026.
That is our whole thesis on two blocks. Change how a place is perceived, and the value follows the perception.
We did not renovate a single building. We changed what the addresses meant, and the market repriced everything onto it.
A firm is no different. You are an address in your market’s mind. The Confidential Archive changes what that address means.
Every result on this page came from the same instrument. It has a name, a structure, and a trademark.
The Neurochemical™
Most agencies sell you their taste. When the person with the taste leaves, the result leaves with them. A system does not have that problem.
The Neurochemical™ is the system. It runs the same way whether the subject is a law firm, a platform, or a zip code, which is why the outcomes repeat instead of depending on an auspicious hire.
It stands on four sciences.
The 90-95% Rule. Nearly all of a decision happens below awareness. We build for the part of the mind that actually decides, not the part that explains the decision afterward.
VAK. People take in the world through sight, feeling, and sound, in different proportions. We match the message to how your market actually receives it.
VALS. People buy in line with who they are and what they value: status, achievement, belonging. We speak to the specific values your market is moving toward.
The Five Senses. Phenomenology is perception that lives in the body (mostly in the skull) and outlasts one that lives in an argument. We build the experience so it is felt, not just understood.
Those four sciences drive an eight-step build, the same sequence every engagement runs, from the first read of your brand to the finished campaign. Ogilvy’s Rory Sutherland has a word for what this does. Not innovation. Innervation.
We do not change the firm’s operations or its people. We change how the firm is perceived, the market responds to the perception. That is our leverage, and it is far cheaper than rebuilding the thing itself.
One honest word.
Most people who see this framework will not use it. It runs against the psychology they were taught, and on first contact it sounds counterintuitive, almost like pseudoscience. Then they see the numbers. The names on our client list saw the numbers too.
So here is how you get your own numbers.
The Confidential Archive
Most consulting arrives as a deck in your inbox. This does not. We don’t email you a strategy. We pour it.
A Zoom call built as an experience, because a strategy we feel is a strategy that gets acted on. That is the method applied with the method to the method itself.
It is also deliberate.
When a client insists on doing it their way, we let them. When it stalls, we are the ones who come in and clean up the mess.
That is the value of the Confidential Archive, and it is why we would rather you start with the read than the guess.
Our biggest problem is if our clients don’t win. We don’t win either.
Give us a call. We don’t bite.
They say the right brain creates the emotional desire. The left brain gives it a logical reason. That’s NOT what neuroscience shows. It was a myth and one we seek to correct.
Welcome to the Confidential Archive.
-
The Confidential Archive
An executive brand intensive from the House of 8grape
A firm competes on reasons. Your market decides on something else.
The best attorneys. The swankiest offices. The most advanced platform. Finest service. Every serious firm in your category says a different version of the same thing. Both can be true.
Yet, this appeal barely moves anyone to action, to switch firms.This is because the decision is not made where the argument is aimed.
Pauline Brown, who ran LVMH North America, puts 80 to 90 percent of buying decisions on emotion, sensory experience, and aesthetics. In 30 years of ad brand marketing, we’ve observed the same.
Gerald Zaltman of Harvard puts 95 percent of thinking below conscious awareness. Your clients are no exception to these percentages as a Rule.
When your whole category argues on the merits and case studies, it is speaking to the 5 percent of the brain that is skeptical and compares. The 95 percent of the brain that decide has already turned on the off-switch.
Marketing isn’t rocket science. It’s brain surgery.
The Confidential Archive is where we operate.
You are not being asked to trust one expert’s reading and perception of the world. The science behind the Confidential Archive borrows from experts at LVMH, Harvard, Ogilvy, and scores of other industry leaders as our examples. The proof behind it carries the names and brands most rooms already know.
Patrons we’ve had the good fortune to work with :
Fried Frank, Winthrop Stimson, and Cravath Swaine & Moore.
We don’t just show you these names. We put our expertise, experience and their influence to work on your company’s growth.
We change how your market perceives your firm, using what already moves people, and at the scale the firm operates.
The clients we’ve named are just one kind of proof. Not just the brands we’ve helped.
Here is one other : This is about a NYC borough we built.We ran the same brand market methods to the scale of a zip code.
In the early 2000s we branded Williamsburg | Brooklyn through 11211 Magazine. Not an ad campaign for a 3000+ businesses in a neighborhood but, identity of the neighborhood itself.
The standard read is that people moved there for cheap rent, restaurants and room to create. That was their alibi, not the actual reason. What actually moved them was a drive much older than economics : the pull to belong to a cultural tribe on its way up, and to join fellow achievers and early-adopters to be someone, something, somewhere new. And, we built for that drive on intentionally.
The rent and restaurants there were the reasons their minds gave themselves afterwards.
Then the market did what markets do once perception shifts. They saw. They came. They visited. Then they moved in, in droves.
Uccelli’s, a restaurant on the corner of North 6th and Berry, is where 11211 was conceived in 2000.
Today that same store is a Warby Parker.
Now there’s a Rolex, Chanel, Salomon, Patagonia, Le Labo Fragrances and a Google store all on the same block.
Directly across the street, a Hermès plans to open in 2026.
That is our whole thesis on two blocks. Change how a place is perceived, and the value follows the perception.
We did not renovate a single building. We changed what the addresses meant, and the market repriced everything onto it.
A firm is no different. You are an address in your market’s mind. The Confidential Archive changes what that address means.
Every result on this page came from the same instrument. It has a name, a structure, and a trademark.
The Neurochemical™
Most agencies sell you their taste. When the person with the taste leaves, the result leaves with them. A system does not have that problem.
The Neurochemical™ is the system. It runs the same way whether the subject is a law firm, a platform, or a zip code, which is why the outcomes repeat instead of depending on an auspicious hire.
It stands on four sciences.
The 90-95% Rule. Nearly all of a decision happens below awareness. We build for the part of the mind that actually decides, not the part that explains the decision afterward.
VAK. People take in the world through sight, feeling, and sound, in different proportions. We match the message to how your market actually receives it.
VALS. People buy in line with who they are and what they value: status, achievement, belonging. We speak to the specific values your market is moving toward.
The Five Senses. Phenomenology is perception that lives in the body (mostly in the skull) and outlasts one that lives in an argument. We build the experience so it is felt, not just understood.
Those four sciences drive an eight-step build, the same sequence every engagement runs, from the first read of your brand to the finished campaign. Ogilvy’s Rory Sutherland has a word for what this does. Not innovation. Innervation.
We do not change the firm’s operations or its people. We change how the firm is perceived, the market responds to the perception. That is our leverage, and it is far cheaper than rebuilding the thing itself.
One honest word.
Most people who see this framework will not use it. It runs against the psychology they were taught, and on first contact it sounds counterintuitive, almost like pseudoscience. Then they see the numbers. The names on our client list saw the numbers too.
So here is how you get your own numbers.
The Confidential Archive
Most consulting arrives as a deck in your inbox. This does not. We don’t email you a strategy. We pour it.
A Zoom call built as an experience, because a strategy we feel is a strategy that gets acted on. That is the method applied with the method to the method itself.
It is also deliberate.
When a client insists on doing it their way, we let them. When it stalls, we are the ones who come in and clean up the mess.
That is the value of the Confidential Archive, and it is why we would rather you start with the read than the guess.
Our biggest problem is if our clients don’t win. We don’t win either.
Give us a call. We don’t bite.
They say the right brain creates the emotional desire. The left brain gives it a logical reason. That’s NOT what neuroscience shows. It was a myth and one we seek to correct.
Welcome to the Confidential Archive.
Brand & Identity
-
Branding should do more than look good, they should convert visitors into clients. We design and execute modern, user-focused websites built for both desktop and mobile while using the optimal Google SEO practices.
Whether it is an eCommerce website, a restaurant booking system, or a corporate portfolio, we create websites that deliver real business results.
-
• Branding & Rebranding
• Visual Identity Systems
• Graphic Design
• Communications Strategy
• Market Research
• Learn more…
Content & Experiences
-
No fluff. No BS. Just finely crafted stories that connect the eyes, ears, mind, and resonate with their heart(s).
From brand voice development: blogs, messages, emails, comments and social posts—we create smart, SEO-friendly content that pulls people in and keeps them coming back.
-
• Video & Film Production
• Content Creation (Social, Web, Email, etc.)
• Experiential Marketing
• Campaign Concepts
• OOH Murals
• The Story & Editorial
Reach & Activation
-
Your reach can start with what you have now. The activation is your identity plus the performance you deliver. We help tailor every single brand detail suited in segments — via lifestyle, demographics, psychographics, and geographics —so you’re not just remarkable, but become iconic.
-
• Web Design & Development
• Advertising (Geofencing, Retargeting)
• Media Buying & Placement
• Traditional Advertising
• Ad Campaign Execution
• Performance Strategy
e: yes@8grape.com
S O L U T I O N S
Brand & Identity
-
Branding should do more than look good, they should convert visitors into clients. We design and execute modern, user-focused websites built for both desktop and mobile while using the optimal Google SEO practices.
Whether it is an eCommerce website, a restaurant booking system, or a corporate portfolio, we create websites that deliver real business results.
-
• Branding & Rebranding
• Visual Identity Systems
• Graphic Design
• Communications Strategy
• Market Research
Content & Experiences
-
No fluff. No BS. Just finely crafted stories that connect the eyes, ears, mind, and resonate with their heart(s).
From brand voice development: blogs, messages, emails, comments and social posts—we create smart, SEO-friendly content that pulls people in and keeps them coming back.
-
• Video & Film Production
• Content Creation (Social, Web, Email, etc.)
• Experiential Marketing
• Campaign Concepts
• OOH Murals
• The Story & Editorial
Reach & Activation
-
Your reach can start with what you have now. The activation is your identity plus the performance you deliver. We help tailor every single brand detail suited in segments — via lifestyle, demographics, psychographics, and geographics —so you’re not just remarkable, but become iconic.
-
• Web Design & Development
• Advertising (Geofencing, Retargeting)
• Media Buying & Placement
• Traditional Advertising
• Ad Campaign Execution
• Performance Strategy
-
First, we sought out an elevated greeting than the basic “hi," “Hello,” “Hey,” or “Namaste” to use in our day to day lives. We wanted something different, more meaningful that would be on-brand—something we could call our own.
We were delighted to learn that Hawaii had enacted a law known as the Aloha Spirit.*
In short, ‘Aloha Spirit’ is the coordination of mind and heart within each person. This means that we may treat others better than we treat ourselves: with deep honor, love, and respect.
Using the word, ‘Aloha’ instantly evokes an association to Hawaii (a paradise on earth) and reminds us of embracing both the values ascribed to the word itself while also being on an island vacation.
8grape Patrons resisted and teased at first then, have since grown to adopt the word into their own lives and culture.
-
Entertaining wine.
There are said to be 10,000 grape varieties in the world. 80% of all the commercial wine we shop for or are served in restaurants is made from only 8 types of grape varieties.
For red wines the varieties are:
Cabernet Sauvignon, Merlot, Syrah or Shiraz, and Pinot Noir.
For white wines, we have:
Chardonnay, Sauvignon Blanc, Riesling, and Viognier.
Businesses are like wine (some age well, bottled, and deeply enjoyed). Others become bitter and tart like savory vinegar. Both instances are usually a matter of time.The juicing of any grape produces a clear liquid which always happens irrespective of the grape’s skin color.
For example, both Pinot Noir (a red) and Pinot Gris (a white) wines are from the same grape. One retains its skin and is fermented (the red). The other is not (the white).
For Red Wines:
Skins are deliberately left on, and the grapes are fermented. The red hue which emits from a red-skinned grape is a chemical called anthocyanin giving the wine a crimson or rich burgundy color.
For White Wines:
A grape is peeled, juiced and fermented.
As with all things a brand seeks to develop; intrinsic to its aesthetic, this new knowledge has compelled us to name the firm the House of 8grape.So, you now know.
The House of 8grape
Patrons
Past and Present
Please welcome our newest
member to the 8grape team.
Jeannine Cintron
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Jeannine is the former Editor-in-Chief of NY Family magazine, under Schneps Media. In addition, she led the Staten Island Parent team for over a decade. She brings over 15 years experience in the editorial and marketing industries. She has also aided in the production of hundreds of successful print and digital ad and marketing campaigns, including many hyperlocal ones.
She’s a NYC native, an experienced copy writer and award winning journalist (and when applicable, she specializes in family, parenting, and travel journalism and media).
A Plan is great but,
it is a Strategy that
works like clockwork.
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Business and Market Assessment
Identify what has been working so far and what hasn’t. What improvements can and should be made.
“Select”
Business & Market Assessment -
What’s been happening so far and what needs to be improved.
INSIGHT -
What is the competitive landscape and defining Who is the audience (where are the audience spending their money).
Research gives us a roadmap to move from point A to point B, in the fewest steps possible, with the resources we have available.PLANNING -
What are 5-10 of the best approaches to increase income; When, Where to focus which media type that falls within the suggested budget. (SOPE Media)Shared Media (entertain/educate)
Owned Media (website and socials)
Paid Media (legacy media)
Earned Media (PR, Press, influencers)
CREATIVE -
How we use creative media (using entertainment & education) to develop content that resonates optimally with an intended Audience on a deeper level.
Select which type of media (SOPE; Shared, Owned, Paid, Earned) will be most effective (aka disruptive, guerrilla) and have the most impact and be the best bang for the buck (print and/or digital; video) and to appear on which platforms.Once the creative is approved, we can now have to take action:
APPLICATION -
Launch the creative (print, digital, still, images, motion, text and images) on the multiple channels and selected media (SOPE). Assure the application of all media is consistent and on schedule. Wait and see Who responds What type of media is performing the best (measured in cash sales).
MEASURE -
By measuring which media is performing the best over a 30, 60, and 90 day period, we refine what is working and what isn’t. If the measuring portion of the process isn’t performing up to par, we’ll recalibrate and improve the 4 channel campaign and go back to Planning. The media that is performing well will be increased.
We measure this by looking at traffic into the business, via telephones calls, website traffic, and Social Media (SM) analytics. Moreover, what was the actual increase of business in interest, purchasing and/or sales.Our process with Patrons:
Do the Query (questionnaire)
Proposal (based on budget convo)
Proceed ➡️ or ⬅️ Abandon Patron
Sync - aligning our method and values
Begin the Process (insight > measure)
Expect 3x Results
Purchase includes -
Audience and Comp. Insight (SWOT analysis)
Image and Copywriting Creative*
SOPE Media (print/digital)
Application of applicable media
Measure results of campaign
Make improvements as needed.
*# More creative depends on 30, 60, or 90 day plans.
*# This is a $10,000. per month investment.
Patrons can expect to see 3X on their investment in results in 90 days or less.
@ $10K Investment
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“Reserve”
Business & Market Assessment -
This is What’s been happening so far and what will need to be improved.
Same as in the “Select” Plan:
INSIGHT -
PLANNING -
CREATIVE -
APPLICATION -
MEASURE -Purchasing -
Same as in the SELECT plan + Audience and Comp. Insight (+ SWOT Analysis)
Dedicated Two-Veteran team of Ad industry specialists
Also a dedicated 2 person team for managing and reporting on media tasks
Will be placed in SI-nyc.com,
10% off OOH Mural (eyesii.com)
Choose ONE from per month:
Geo-Fencing specific SI audience RETARGETING campaign (PAID media) via Geo-Deer.com or,
One 60 second Motion Video (plus creative development, based on audience insight, and owned media placement) or,
“knowhere,” is a dedicated single page magazine
“AKASHA” games ($52K per year)
Automatic Tiered upgrade to siff.nyc (Staten Island film fest) events and tabling experience.
P/A Choose to upgrade to “Knowhere,” “Akasha” or “eyes” (OOH).
This is a $20,000 per mo. investment .
@ $20K Investment
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“Grand Cru”
Business & Market Assessment -
This is What’s been happening so far and what will be improved.
Same as in both the “Select,” “Reserve” Plans:
• INSIGHT - PLANNING - CREATIVE - APPLICATION - MEASURE Process.
Choose TWO per month:
Geo-Fencing specific SI audience RETARGETING campaign (PAID media) via Geo-Deer.com or,
One 1-minute Motion Video (plus creative development, based on audience insight, and owned media placement) or,
“knowhere,” is a dedicated single page magazine
“AKASHA” games ($52K per year)
Automatic Tiered upgrade to siff.nyc (Staten Island film fest) events and tabling experience.
Corporate Market research by Charles Costa.
+ Off hours and weekend access to a personal concierge executive staff team member for EMERGENCY calls or meetings. RESPONSE TIME is 90 minutes.
This is our Concierge service. You can expect a 300% increase in Annual Revenue (YOY).
@ $30K Investment
Businesses come
to us for a number
of reasons:
• The business needs to launch
or improve financially (more sales).
• Looks to sell a business and
wants to add systems or assets.
• Wants a better website, graphics,
videos, or high performance ads.
Want Normal?
We recommend using one of these studios:
Want abnormal?
Ads and Art that
perform 5Xs better. > > >
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Jeannine Cintron
Editorial DIrection
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Colin A.R. Pearce, LLM
C O N S U L T A N T - Co-founder
Sound & Film Production
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Julien McRoberts
P H O T O G R A P H E R - Co-founder
Top 10 NYC Lifestyle Photography
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Spyro Poulos
Scholarship Owl
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Vera Naughton
Federal Reserve Bank of NY
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Breuk Iversen
C R E A T I V E - Co-founder
Creative Director
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Jimmy Emery
Business Development
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Nikki Fenton
Systems Builder
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Charles J. Costa
eBay • IBM • airbnb • intuit
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Grey Sky Films
Select Vendor
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
– Former Customer
Get In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.