Your Business
doesn’t need
more marketing.

It needs better perceptual value.

Your company has already built something of value, but the market isn’t perceiving it the way it should.

We help put an end to
expensive uncertainty.

Slide from the Private Pour.‍ ‍

When growth takes more effort than it should.

Advertising feels unpredictable.

The competitors sometimes look bigger than they are.

Your website doesn’t exactly communicate what you’ve built.

And you’ve probably spent money fixing things that weren’t actually the problem.

You want to know what’s actually wrong.

That’s expensive.

Private Pour is a one-day, private diagnostic and strategy experience designed to find the disconnect between the business you built and the way the market experiences it.

One day. One business.
One brutally honest
new way to look at it.

Enter the Private Pour

THE PROBLEM ISN’T ALWAYS WHERE WE THINK IT IS.

We think we need more customers.

Maybe.

… a new website?
… better advertising?
… better salespeople with leads?

But what if the problem isn’t there :

What does that cost?

Maybe if the right people don’t understand you?

What if the value isn’t obvious?

What if you’ve become indistinguishable from competitors?

What if your brand looks smaller than your business actually is?

What if you’re spending money amplifying a message that was wrong to begin with?

We don’t just fix a
problem you haven’t
correctly diagnosed.

“Our experience working with Breuk is very positive. He is diligent, patient, and talented. The sessions are insightful, interactive and fun. We now have a clear direction of how we can take our brand to a completely new level, and I am excited about applying everything we have learned. Our agency highly recommends 8grape.”

— Alexandra Zhila,
Marketing at Admiral Insurance

The 8grape FORMULA™

4 departments.

10 measurements.

One score.

We examine the business from multiple angles—not simply the marketing department.

We identify

where the business

is already strong.

And, where the business is weak with leaks.

Where are the threats?

And, most importantly:

What opportunities are the ones being missed.

Not 47 recommendations.

Not a 90-page deck nobody reads.

Priorities and Actionable steps.

The Formula™

Formula Scoring
and the Results

Assuring each Formula department stays in its lane and tells an improved story:

Brand: What do you stand for, who are you, and what do people feel?
Design: What do you look like and how do you appear?
Communication: What do you say, show and communicate?
Advertising: How do you get there, where do we now sit, and what happens next?

The Formula™
Scoring 100 POINTS

BRAND — 25

Purpose & Beliefs — 10
Persona & Emotions — 15

DESIGN — 25

Logo & Fonts — 10
Style — 15

COMMUNICATION — 25

Imagery — 10
Language — 10
Message — 5

ADVERTISING — 25

Positioning — 10
Social Reach — 10
Value — 5

TOTAL — 100

Imagine Knowing...

… why people aren’t responding.

… why competitors are getting attention.

… why the Ads aren’t producing results.

… where the money is leaking.

… what your customers actually think.

… what needs to change.

… what doesn’t need to change.

… what to do Monday morning.

That’s what you’re now buying.

Not another marketing plan :

Clarity.

ONE DAY. WORKING
ON THE BUSINESS,
not IN the Business.

01 — THE Formula DIAGNOSIS
We examine the business through the Formula framework as a system.
02 — THE MASTERCLASS
We show you how perception, emotion, behavior and communication are actually working in and around your business. NOT through our professional opinion but through the lens of many curated experts.
03 — THE POUR
We sit down, talk, show the slides.
It’s not theater.
No sales pitching.
No marketing jargon.
Just your business and the Q&A that matters.
04 — PLAN + STRATEGY
Then we leave knowing what matters, what doesn’t, what comes first, second and third and what happens next.

is for owner-led businesses up to $10M.

WHAT DOES ANOTHER

WEEK, MONTH, YEAR

OF GUESSING COST?

The new website.
The next campaign.
Hire a new agency?
Another redesign.
Try a new social strategy.
Hire new salespeople?
Another $20,000 spent trying to discover why the last $20,000 didn’t work.
Private Pour is designed to answer these questions before you keep spending.
PRIVATE POUR
$12,500
One private day.
Your business.
The diagnosis.
The Formula

The Plan + Strategy.
The Pour.
[ REQUEST A PRIVATE POUR ]
[ Text us instead ]

See sample slides

“They may forget what you said—but they will never forget how you made them feel.”

— Carl W. Buehner, and
later attributed to Maya Angelou

Two instruments run the day.
1) The Neurochemical™
2) The Formula™
Nothing in the Private Pour is opinion. It is science and fact-based, well-sourced, and drawn from what neuroscience already knows and most companies are only starting to figure out.
We show you exactly how to build market campaigns for the part of the mind that actually decides, not the part that explains the decision later.
Then, you can Do-it-Yourself or let us do it for you.
We match the messages to how your customers see, hear, and take in the world. We speak to what they are moving toward: status, achievement, belonging.
And we build it to be felt, not just understood.