The 8g INDEX is the same scoring system we use for both the Private Pour and Confidential Archive.
It’s for business owners who want to know what is going on, right now in their business.
It is a business assessment using a Formula™ we established which vets 4 departments used for marketing by our team.
(see it below).
Slide from the Private Pour.
8grape INDEX uses a battle-proven, well-worn, time-tested Formula™
4 departments.
10 measurements.
One score.
We examine the business from multiple angles—not simply the marketing department.
We identify where the business is already strong.
And also where the business is weak with leaks.
Where are the threats?
And, most importantly:
What opportunities are being missed?
Not 47 recommendations.
Not a 90-page deck nobody reads.
We focus on priorities and actionable steps.
The INDEX™ scores
and delivers Results
Assuring each Formula department stays in its lane and tells an improved story:
Brand: What do you stand for, who are you, and what do people feel?
Design: What do you look like and how do you appear?
Communication: What do you say, show and communicate?
Advertising: How do you get there, where do we now sit, and what happens next?
Formula™ Scoring:
100 point system
BRAND — 25
Purpose & Beliefs — 10
Persona & Emotions — 15
DESIGN — 25
Logo & Fonts — 10
Style — 15
COMMUNICATION — 25
Imagery — 10
Language — 10
Message — 5
ADVERTISING — 25
Positioning — 10
Social Reach — 10
Value — 5
TOTAL — 100
The Formula™
Imagine Knowing...
… why people aren’t responding.
… why competitors are getting attention.
… where the money is leaking.
… what your customers actually think.
… what to do Monday morning.
That’s what you
would be buying.
Not another marketing plan that sits in
a drawer or on a shelf collecting dust.
Clarity + Action.
“They may forget what you said—but they will never forget how you made them feel.”
— Carl W. Buehner, and
later attributed to Maya Angelou
House of 8grape
There is only one Profile Agency.
30 years of Clients and Patrons.
“Breuk will give meaning to your brand as it defines your purpose. It gave me the knowledge I needed and the structure to make it happen.”
— Brian Hildebrand, an award-winning
and decorated EMT veteran and
Paramedic, founder of OMG (ICU.house/omg)
Those who know, know us.
See the three ways to get with the Private Pour, the stern
guarantee, and how to reach us.