Welcome to the

First, we sought out an elevated greeting than the basic “hi," “Hello,” “Hey,” or “Namaste” to use in our day to day lives. We wanted something different, more meaningful that would be on-brand—something we could call our own.

We were delighted to learn that Hawaii had enacted a law known as the Aloha Spirit.* 

In short, ‘Aloha Spirit’ is the coordination of mind and heart within each person. This means that we may treat others better than we treat ourselves: with deep honor, love, and respect.

Using the word, ‘Aloha’ instantly evokes an association to Hawaii (a paradise on earth) and reminds us of embracing both the values ascribed to the word itself while also being on an island vacation.

8grape Patrons resisted and teased at first then, have since grown to adopt the word into their own lives and culture.

*[L 1986, c 202, § 1]

Entertaining wine.

There are said to be 10,000 grape varieties in the world. 80% of all the commercial wine we shop for or are served in restaurants is made from only 8 types of grape varieties. 

For red wines the varieties are:
Cabernet Sauvignon, Merlot, Syrah or Shiraz, and Pinot Noir.

For white wines, we have:
Chardonnay, Sauvignon Blanc, Riesling, and Viognier.

Businesses are like wine (some age well, bottled, and deeply enjoyed). Others become bitter and tart like savory vinegar. Both instances are usually a matter of time.

The juicing of any grape produces a clear liquid which always happens irrespective of the grape’s skin color. 

For example, both Pinot Noir (a red) and Pinot Gris (a white) wines are from the same grape. One retains its skin and is fermented (the red). The other is not (the white).

For Red Wines:

Skins are deliberately left on, and the grapes are fermented. The red hue which emits from a red-skinned grape is a chemical called anthocyanin giving the wine a crimson or rich burgundy color.

For White Wines:

A grape is peeled, juiced and fermented. 

As with all things a brand seeks to develop; intrinsic to its aesthetic, this new knowledge has compelled us to name the firm the House of 8grape.

So, you now know.