We
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🗽 The Outlaw/Rebel (The Disruptor) Brief: Disruptive, rebellious, and free-spirited. Challenges authority and societal norms. Goal: Revolution; to overturn what isn’t working. Examples: Harley-Davidson, Virgin, Diesel. The Innocent (The Opt
🗽 The Explorer (The Seeker) Brief: Freedom-seeking, adventurous, and independent. Encourages discovery and rejecting conformity. Goal: To experience a better, more authentic life. Examples: The North Face, Jeep, Patagonia. The Creator (The Innova
🗽 The Lover (The Romantic) Brief: Intimate, passionate, and sensual. Focuses on creating pleasure, intimacy, and connection. Goal: To create intimacy and experience pleasure. Examples: Victoria’s Secret, Chanel, Haagen-Dazs. The Ruler (The
🗽 Product and Co. Naming Company—ID Purpose Establishing Brand Beliefs Persona Perception Emotional Elicitation Culture Development Competitive Research & Analysis Business Model Canvas VALs (SRI System) Diffusion of Innova
🗽 Disruptive Ads Interior/Exterior Design Live-action video Social Media Content Animated Motion Visual Explainer Video Print Advertising Guerrilla Advertising Stealth Campaigns Word of Mouth Ads (WoMA) OHH - Out Of Home Geo-Fencing (
🗽 CREATIVE CONTENT PRODUCTION Brand Voice - Company attitude Imagery - visual words and phrases Lexicion - Select company language Outbound and Inbound Messaging Staff - Select the right talent Training - the operations that matter Executi
🗽 We love what we do: 🧠 The Big Shift(s) Neuroscience Proved Classic psychology focused on: • Attitudes • Beliefs • Rational preference(s) Neuroscience revealed that growth is driven more by: • Emotion • Pattern
🗽 We love what we do: 🧠 The Big Shift(s) Neuroscience Proved Classic psychology focused on: • Attitudes • Beliefs • Rational preference(s) Neuroscience revealed that growth is driven more by: • Emotion • Pattern
🗽 We love what we do: 🧠 The Big Shift(s) Neuroscience Proved Classic psychology focused on: • Attitudes • Beliefs • Rational preference(s) Neuroscience revealed that growth is driven more by: • Emotion • Pattern
🗽 🧠 THE BIG SHIFTS Neuroscience PROVES Classic psychology focused on: • Attitudes • Beliefs • Rational preference Neuroscience (actually looking at how the brain responds) revealed that growth is driven more by: • Emotion(s)
🗽 🧠 THE BIG SHIFTS Neuroscience PROVES Classic psychology focused on: • Attitudes • Beliefs • Rational preference Neuroscience (actually looking at how the brain responds) revealed that growth is driven more by: • Emotion(s)
🗽 🧠 THE BIG SHIFTS Neuroscience PROVES Classic psychology focused on: • Attitudes • Beliefs • Rational preference Neuroscience (actually looking at how the brain responds) revealed that growth is driven more by: • Emotion(s)
🗽 It’s a new year which means it is a good time to open up the next new chapter. In all honesty, feeling vulnerable putting up some of my serious miscalculations on a ferry ride to #statenisland. Okay. We’re now on full and public di
🗽 Had the utmost pleasure working for so many great people, great companies, and great brands providing insight, graphic and web design, scaling a number of epic companies, advertising campaigns and a whole lot of cost-effective #Neurochemical #Gu
🗽 When it rains… sometimes it pours 💦 and other times it drizzles. 🚿 Yeah, that’s my problem. Some businesses are just drizzling along holding mediocrity up as a good standard. That’s my problem. It’s not your problem.
🍇 OUR brands DO NOT sell products nor services. It’s about curating a lifestyle, signaling a feeling, and creating a perception that transcends the banalities of life itself. Our brands do not originate in the mainstream. We focus on exc
🍇 House of 8grape isn’t about features, it’s about how we make people feel. We craft symbolic value(s) around products: Use limited editions. Seasonal drops to drive scarcity. Restrict access to VIPs. Perform exclusive previews and i
🍇 Refining Visuals, Tone & Pricing Design and presentation are everything. Every color, word, and texture must align with a brand’s emotional tone. VISUALS : Stick to a minimal palette and strong photographic identity. Use serif typo

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