Big Apple Tree is a brief story to help clients understand marketing definitions used in the industry today. These terms are often intermingled and viewed as jargon. These fields may crossover but the definitions seldom do. Words like Design, Sales Branding, Advertising, Persuasion are given their proper meaning and context.

This is an amended edition from the original Branding vs. Commodity MMXXII (edited in 2022) by Lord Breuk Iversen.

“This is, by far, the single best description I’ve ever read regarding the vast differences between a brand and commodities.”
— Lara Kisielewska,
President, The Graphic Artists Guild

The Neurochemical is a system and findings from a seven-year research study. It results in vastly improving market campaigns. The Formula proves we are subconscious (95%) and emotional (90%) much of the time. It is duly unsettling that humans are far more predictable than we can admit. Those in the know, know us.

“How we create Word-of-Mouth Advertising” WOMA
This PDF is a short guide on How we create, generate, and sustain a WOMA campaign. This is for small - mid-sized businesses, industry professionals, CMOs, and people who have reached the level of mastery in (digital and traditional) Ad & Brand Markets.

Most entrepreneurs want to make a lot of money and run the show. This research shows that it is tough to do both successfully. If you don’t figure out which matters more, one could end up being neither rich nor king. 212 American business start-ups were analyzed and it was discovered that most founders surrendered.