Stupid vs Smart
“Stupidity is of humanity’s greatest existential threats.”
— Carlo M. Cipolla, Professor and Economic Historian
Review vs Renew
“All media of communications are clichés serving to enlarge man’s scope of action.”
— Marshall McLuhan, futurist
Media vs Extreme
“All media of communications are clichés serving to enlarge man’s scope of action.”
— Marshall McLuhan, futurist
Hard vs Easy
“Luxury goods are the only area in which it is possible to make luxury margins.”
— Bernard Arnault, LVMH
Silent vs Candid
“Luxury goods are the only area in which it is possible to make luxury margins.”
— Bernard Arnault, LVMH
Hide vs Seek
There’s a reason Fortune 500 companies do ads that many see as crazy, zany, or wacky. They do it because it works.
Perception vs Reality
Anyone can do a sale, deal, or discount. We’ll pay more providing the value is there. Value is only a perception.
Neuroscience vs Psychology
Buying cheap to save money is like removing the arms of a clock to save time.
Ideation vs Execute
Big ideas generate big results. Small ideas are great for getting small results.
Company vs Agency
Page 1: An illustration of how a company approaches a marketing campaign.
Page 2: An illustration of how an agency approaches the same thing.
Selling vs Marketing
Selling: Bad companies talk about themselves.
Marketing: Good companies talk about their customers.
