We save Patrons
Time and Money
by doing their Marketing for
Them.

This gives you more
time to focus on family
and your business.

All they do is give
us: “Yay” or “Nay.”

First, we sought out an elevated greeting than the basic “hi," “Hello,” “Hey,” or “Namaste” to use in our day to day lives. We wanted something different, more meaningful that would be on-brand—something we could call our own.
We were delighted to learn that Hawaii had enacted a law known as the Aloha Spirit.*
In short, ‘Aloha Spirit’ is the coordination of mind and heart within each person. This means that we may treat others better than we treat ourselves: with deep honor, love, and respect.
Using the word, ‘Aloha’ instantly evokes an association to Hawaii (a paradise on earth) and reminds us of embracing both the values ascribed to the word itself while also being on an island vacation.
8grape Patrons resisted and teased at first then, have since grown to adopt the word into their own lives and culture.
*[L 1986, c 202, § 1]
Entertaining wine.
There are said to be 10,000 grape varieties in the world. 80% of all the commercial wine we shop for or are served in restaurants is made from only 8 types of grape varieties.
For red wines the varieties are:
Cabernet Sauvignon, Merlot, Syrah or Shiraz, and Pinot Noir.

For white wines, we have:
Chardonnay, Sauvignon Blanc, Riesling, and Viognier.

Businesses are like wine (some age well, bottled, and deeply enjoyed). Others become bitter and tart like savory vinegar. Both instances are usually a matter of time.
The juicing of any grape produces a clear liquid which always happens irrespective of the grape’s skin color.
For example, both Pinot Noir (a red) and Pinot Gris (a white) wines are from the same grape. One retains its skin and is fermented (the red). The other is not (the white).
For Red Wines:
Skins are deliberately left on, and the grapes are fermented. The red hue which emits from a red-skinned grape is a chemical called anthocyanin giving the wine a crimson or rich burgundy color.
For White Wines:
A grape is peeled, juiced and fermented.

As with all things a brand seeks to develop; intrinsic to its aesthetic, this new knowledge has compelled us to name the firm the House of 8grape.
So, you now know.

The House of 8grape

Patrons

Past and Present

80

Over 80% of consumers research online before buying — even for local purchases (Google calls this the Messy Middle).

35

Businesses that integrate both physical and digital channels (“phygital”) outperform single channel businesses by over 35% in year-over year growth.

55 > 2

55% of all small business owners are Generation X (45-60) and only 2% are Generation Z.

S O L U T I O N S

Branding should do more than look good. Brands speak to the heart and not just the mind. Brands also convert visitors into clients.
We design corporate identities (logos) and execute modern, user-focused websites built for both desktop and mobile while using the optimal Google SEO practices.
Whether it is an eCommerce website, a restaurant or hotel booking system, or a corporate portfolio, we create websites that deliver real, tangible results.
• Branding & Rebranding
• Visual Identity System
• Graphic & Digital Design
• Communications Strategy
• Market Research

No fluff. No BS. Just finely crafted stories that connect the eyes, ears, feelings and minds that resonate deep within the heart of customers and clients.
Together, we carefully create the brands: voice*, tone*. blogs*, messages*, emails*, comments and social posts to create great Experiences. We create smart, SEO-friendly content (on websites) that pulls people in and keeps them wanting to come back for more.
• Video & Film Production
• Content Creation (Social, Web, Email, etc.)
• Experiential Marketing
• Campaign Concepts
• OOH Murals
• The Story & Editorial

Your Reach starts with what you have now. It can be a short or long list of people. Either a long or short list of people, social media or email can work.
The Activation is your reputation, identity plus + the performance you deliver. We help tailor every single brand detail and then they are suited into segments — via lifestyle, demographics, psychographics, and geo-graphics —so you’re not just remarkable anymore, but can become iconic.
• Web Design & Development
• Media Buying & Placement
• Advertising (Geofencing, Retargeting)
• Traditional + Digital Advertising
• Ad Campaign Execution + Art
• Performance Strategy